How to Grow on Twitter in 2023 & Beyond

Much has been said about Twitter’s future and whether it’s even relevant to marketers anymore. Hootsuite has curated multiple stats that might have you thinking twice about such cavalier statements about Twitter: Twitter is the ninth most visited website globally Their user base is expected to grow to an upwards of 335 million in 2023 85% of Twitter users earn

4 Organizational Tips to Achieve Goals and Have a Great Year

Here’s what you really need right now, another “get your life together” list of tips. Insert sarcastic eye roll here. No really. Let’s get honest about New Year’s resolutions and setting new goals. There’s a lot to unpack when you think about what makes a goal different from objectives or visions. And seriously, do people really achieve their goals, and

How to Finish a Book Manuscript in 90 Days

The process of writing a book is often thought to be lengthy, difficult, and complicated. Many aspiring authors have high hopes of one day writing a book that will impact many. The problem is, they never quite get around to publishing their first. But what if you could finish an entire manuscript in 90 days? Not only is it possible,

Outbound Sales: 6 Crazy Stories from the Field

(And what you can learn from them) When you’ve spent a decade, or in my case two decades, in a sales role, you have quite the arsenal of stories and memories. There were some pretty incredible sales victories over the years. And plenty of failures dot my timeline, too. More importantly, sales has allowed me to cross paths with some

How to Ensure Your Creative Team is Fairly Rewarded

A writer is a writer. A graphic designer is a graphic designer. And a social media manager is a social media manager. This type of thinking is prevalent among managers, executives, and decision makers. So, they tend to view their human capital as replaceable. But is it? More than ever, there’s a need to ensure your creative team is rewarded

The Ultimate Guide to Starting a Newsletter for Your Marketing Strategy

It’s December, and if you’re like most business leaders, you’re putting the finishing touches on your 2023 marketing plan. Along with your strategies for email marketing, sales, advertising, and web presence don’t forget about the incredible reach and frequency power of newsletters. Newsletter campaigns are an effective method for reaching both new and loyal audiences. They’re great for sharing news

Why You Must Know What Your Team is Motivated by

All too often, employees are treated as cogs in the machine. Some want to be cogs and nothing more. Others gradually acquiesce. And then there are those whose spirit is never broken. Leaders sometimes see it as their job to break all spirits and get their team to conform to their expectations. But there are simply too many opportunities, in

Business Owners Training Managers (It All Rolls Downhill)

When you first started your business, you were enthusiastic, excited, and ready to tackle anything. You might even still feel those butterflies of anticipation today as you grow and scale your enterprise. But as you bring in other managers and leaders to help you steer the company ship, you wonder if your methods of training somehow inspire similar sentiments of

What Most Leaders Miss About Leadership

You’ve probably heard this already, but it’s well worth repeating: Your leadership can put a ceiling on your community, company, or organization’s growth. But what does this mean in a post-pandemic world? How are things changing, and what can you do to ensure you’re expanding as a leader? Here are three things most leaders miss about leadership. Leadership Begins With

How the Hybrid Workforce Can Change Your Business Trajectory

Yeah, yeah, yeah. You’ve heard it enough already. The hybrid work environment and remote work are here to stay. And you’ve probably read the controversial headlines about companies trying to force their employees to come back to the office. Quiet quitting is a thing now, and employees are redefining what they want from a company culture. Applicants are demanding work-from-home

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