Starting a business 20 years ago typically meant opening a brick-and-mortar location to share products or services with the local public. You might remember scenes from the movies of executive board rooms, full of stuffy suits, making the most important decisions for a company’s success from behind closed doors. But here we are, 2022, and the definition of entrepreneurial success is vastly different. I just watched a young couple on their established YouTube page launch a global coffee business from their off-grid living site in Panama. And they’re making bank. So, yes, a lot has changed in the entrepreneurial landscape in the last couple of decades. And while the channels for reaching clients and methods of conducting business have shifted,
Have you ever argued in the office? You’re not alone.
If you have time but no resources, make content. If you have resources but no time, invest in paid ads. Content and advertising tend to play complementary roles in online marketing. One can support the other. The main difference is that advertising can lead to instant exposure on a mass scale, where content takes time. The more resources you’re willing to pump into your ads, the more traffic you can generate and sustain, so long as you keep spending. But with the paid ads landscape quickly changing, is it still worth the investment? The 3 Greatest Challenges Advertisers Are Facing Whether it’s Google, Facebook, or Twitter, the largest platforms on the web serve ads to their users. There is more
Change is going to happen. Both in our personal lives and in our work lives.
Do you understand the people that you’re hiring? People rarely change. They can improve their skills. But who they are as a person doesn’t often change. So knowing who you’re working with and accepting that is often a key to success.
(And other things I learned from my HS civics teacher) Let’s get deep for a minute. Like, deep thoughts and serious reflection. Sometimes, life calls for it, too. It’s not hard to get sidetracked and caught up in the day-to-day hustle and lose sight of your long-term goals and your current trajectory to reach them. And as an adult, you might start realizing some of the challenges you face are best solved by life lessons learned years ago. But you can’t get to those ah-ha moments without a little peace and solitude to reflect. Today, I’ll share a few of my life lesson moments that stick with me, even now, as a professional in business, as a mom, as a
Some people like to be in control. They are often successful. But in business, control can lead to micromanaging.
How do you show up to work? What is your mindset as you approach another workout? How are you feeling when you return home to your spouse at the end of a long day? Life can either be by design or by default. We can easily carry our feelings from one domain into another. This is usually counterproductive. Just because things aren’t going well at work doesn’t mean they aren’t going well at home, or vice versa. The best thing we can do is check in with ourselves periodically and monitor our attitudes, because changing our attitude can change our lives. The Strangest Secret In his classic and essential personal development speech, The Strangest Secret, radio speaker and author Earl
Does it seem like some coworkers, employees and colleagues just like to stir up trouble and frustration? There could be some common things going on that lead them to act this way.
More and more businesses are tapping into email marketing as a method for connecting with customers. But as with any marketing effort, there’s a right way and a wrong way to do emails. If you’re lagging with open rates, responses, and conversions, keep reading. Identifying where your email campaign might be lacking can be a tall order. But these tips and suggestions will help you do just that, and we’ll share insights you can leverage right now to make the changes needed for your email marketing to be effective. And this won’t be your run-of-the-mill listicle of generic tips and overshared advice. This is the list you’ll want to print out and take to your next marketing meeting, we promise.