How to Write Yourself into Existence

Marketing guru Dan Kennedy famously “wrote himself into existence.” But in a time when AI written content is fast becoming the norm, platforms like Medium and Substack are fiercely competitive, and blogging of any kind in any niche is well beyond saturated, is it still possible to write yourself into existence? Yes, it is. But your efforts can’t be haphazard. Here’s how to gain some traction with your writing. Clarity on Your Strategy is the Foundation You must become known for something, not anything. While you may need to experiment with a few approaches and topics to find resonance, you can’t be jumping all over the place if you want to write yourself into existence. Top online personal development blogger

Mindset Matters: 7 Tips for Shifting to a More Successful Life Perspective

How’s your mindset lately? Are you stressed? Do you catch yourself reciting negative self-talk? Are you feeling overly critical of others? Or worse, has someone called your attention to your recent negativity?  It’s entirely normal to fall into these traps, in both your business life and your personal life sometimes. What’s not normal, however, is staying in those toxic mindsets for any length of time. THAT’S when the negativity can take over and start shifting other aspects of your life and relationships. The good news is that positive mindsets work the same way. And all you really need to do is recognize the negative when you experience it and take steps to shift your mindset back to a more positive

Why Marketing Stamina Matters

Entrepreneurs and businesses alike sometimes get caught up in the sheer number of product and services opportunities they could create for their target customers. Instead of focusing on a singular project and making it as good as possible, they end up spreading their time, energy, and resources thin trying to create, deliver, and support an endless array of offers. The natural byproduct isn’t just scattered energy, but disappointment and ineffectiveness in most areas. More than ever, marketing stamina is critical to your success. Here’s why. “But I Haven’t Seen it on Social Media Yet” Has this happened to you? You’ve spent countless hours in research and development, building the sales page, and creating the product. You finally launch, only to

Why Today’s Sales Strategies Rely on Relationship-Building Skills

Let’s cut to the chase. What you really want, as a company leader or business owner, is more sales. You want to land more clients and boost your company revenue. And you’re looking for any real-life insights to improve your sales methods and bottom-line results. But you’re not interested in fluffy, do this-not that kind of general advice. There are companies out there, blasting through sales and conversions like the Hoover Dam burst on their revenue projections. You want to know what THEY’RE doing. It’s no secret that today’s most successful sales teams rely heavily on their abilities to build relationships with their prospects and clients. Naturally, it makes sense for today’s business leaders to focus on improving their relationship-building

How to Ensure You’re on a Growth Path & Not Stagnating

Anyone with a personal growth plan is sure to hit certain plateaus from time to time. That’s normal. But stagnation is far more pernicious, settling in and making home in our lives when we’re not even aware of it. We can go months and even years thinking we’re doing all the right things on our growth path, only to discover we’re getting nowhere. So, what can you do to ensure you’re on a growth path? Here are several actions to explore. Take Calculated Risks Some say go out and make all the mistakes – it will lead to more growth. Others say avoid failure when and where you can. Both perspectives are valuable. But there is a meaningful balance in

Social Media Engagement Strategies That Work (And plenty that don’t)

Let’s dive in and demystify social media. You’re posting regularly. You’re “liking” and “sharing” content. You might even be dabbling with TikTok videos. But if it’s not generating leads for your business, what’s it doing? More importantly, business leaders should think about what they want their social media to do for their bottom line. Branding is necessary but harder to measure than marketing. Marketing is measurable but doesn’t always result in sales. And the yardsticks you use to measure all your efforts can be deceiving. So, what social media strategies actually work in today’s market for driving sales? And which techniques and trends aren’t going to generate bottom-line results? Keep reading. We’ll shed some valuable social media strategy light on

5 Ways to Recharge & Maintain Energy During the Workday

Whether you’re a 60-hour per week entrepreneur or a busy freelancer with a full schedule, working long, hard hours is sometimes par for the course. The trouble is that working hard doesn’t always equate with working smart. Energy levels deplete, decision making capacity becomes stunted, and your senses dull. So, even menial tasks can appear big tasks and elevate stress levels. Even if it’s just a quick refresh, you need a few ways to recharge and maintain your energy through the day. Here’s how. Create Spend some time drawing, painting, or crafting. Art is engrossing and it can take your mind off work, even if it’s only for a few brief minutes. If you don’t feel creatively inclined, or don’t

The Core Differences Between Leaders & Bosses: Which Are You?

Whether you’re a mid-level manager for an organization or the CEO, your leadership style will set the tone for those who follow you. And leadership is like a power that can be used for good or wielded for the dark side. Is your lightsaber red or green? Star Wars analogies aside, how you lead your teams will impact your company’s growth and success, like it or not. Every action you take will either be supportive or detrimental to your teams and their productivity. And that’s an awful lot of weight to carry for any professional. So, as you explore better tools and methods for leadership and hone your skills, be mindful of two distinct differentiators. Are you a leader? Or

The Simple, Not Easy Growth Plan for Social Media

Many individuals, brands, and businesses hope they’ll wake up one day to discover their social media following has grown by hundreds or even thousands of followers. Even if you’re doing many or all the right things, success is unlikely to come knocking at your door without incident. Instead of trying to reverse engineer viral success, your time would be better spent creating a plan and staying steady regardless of changing algorithms and social media landscapes. Here’s the simple, not easy growth plan for social media. Post Consistently People often ask how often to post, and the real answer is not twice per day at 10 AM and 2 PM EST. Such formulas have their value, but they are often catering

Growth & Scaling: How Today’s Company Leaders are Succeeding at Both

So, here we are. It’s officially 2023. What are your big ideas for your business this year? Are you launching a brand-new (or new to you) product or service? Do you have plans to innovate something entirely new? Is your company growing into new markets or regions? And more importantly, do you know what you need to effectively stay relevant to your customers and your market? If you’ve spent the last couple of years trying to survive, dodge, and weave, then 2023 is your year to thrive, boost, and grow. Part of your team and company conversations will likely include growth strategies as well as scaling strategies. The two are different and require unique lenses. And considering how challenging today’s

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