Blog

5 Things I’ve Learned About Hiring

I’ve kind of stumbled into hiring people for GBW. I don’t think I’m the best at it, but I have learned a few things that have helped me to find the right people. Here are a few lessons.

How To Accept Things You Can’t Control

One of the biggest challenges in life is getting over the fact that you can’t control everything. I think it’s especially difficult for business owners. But when you let you go you open up a whole new outlook on life…usually a happier one.

How To Perform A Content Audit On Your Business Website

I recommend doing a content audit on your website every six months. You could do it even more often, but a good review every six months will improve your sales efficiency. Here are the steps to follow.

10 Reasons I Love Wisconsin Winters

Wisconsin winters can be harsh. And there are times you’ll hear me grumbling, but there are many things to look forward to about winter.

A Different Way To Approach Holiday Promotion This Year

It’s a busy time of year for many businesses. But do you have to do what everybody else does when it comes to promotion? Is it a good idea to cheapen your brand with steep price cuts? Here are some ideas for doing it differently.

Finding Time To Be Alone With Your Thoughts

This past weekend I was out in the woods sitting in a tree stand. It gave me time to reflect on one of the reasons I look forward to hunting even if I never realized it.

Blog Analysis: Minted Connects With Its Target Audience

Today we’re looking at a really cool website where artists and consumers come together. It’s a marketplace and you might think that marketplaces wouldn’t have an opportunity to blog, but this company is connecting with its target audience.