Blog
How to Use Anger to Write Great Blog Posts
Have you ever been angry? Of course you have. Humans are emotional beings. Some of us more than others, but everyone feels the same emotions. When it comes to blogging, it is possible to use one of the most common emotions – anger – to your advantage. Here’s how…
Super Bowl Theory of Blogging
The Super Bowl is here and everybody’s favorite part of the game is back – the commercials! Everybody tunes in to watch what the advertisers and marketers of the world have come up with each year. As you watch this year’s commercials also consider your blogging strategy…
Overcoming a Company’s Blogging Barriers
Often you will find there are barriers within your own company that discourage you from blogging. Many people are afraid of blogging and will fight any initiative to start a blogging strategy. Here are a few tips for overcoming the barriers to starting a blog at your company…
Promote a Lifestyle
Pinterest has been getting a lot of attention recently. The new pinboard is becoming popular among Web users as it allows them to share their tastes and interests with followers. It’s an expression of lifestyle and some brands are really connecting with their customers by focusing on the lifestyle aspect of their products…
Using a Blog for Customer Service
Customer service is important in every business. Customers will always have issues – big and small – with products and services. In companies of any size, it can be difficult to manage issues. One option would be to use a company blog as a customer service tool…
The Story of a Startup Blog: Hunting Business Marketing
One of my goals this year was to write more stories. A good blogging method is to tell stories. People love stories. It seems the more personal and the more revealing a story the more people can relate and connect. It’s an interesting thing. So with that, here is the story of Hunting Business Marketing…
Managing Multiple Company Blogs
The number of company social accounts is growing. Social media managers are dealing with multiple conversation channels each day and it can be difficult managing each effectively. Here are a few tips for managing multiple blog accounts…
How Long Does It Take for a Blog to Succeed?
There seems to be a misconception with blogs that within a few short posts you’ll have one of the most trafficked blogs in your genre. This is simply not true. Blogging is a long-term strategy and it’s the time requirement that finds most blogs ending in failure…
Identifying Your Blog Readers
It’s important to understand the profile of the typical blog reader. If you’re considering a blog as a method to drive traffic, leads and sales for your company you need to first determine if the typical blog reader is your target audience. Here is a little insight into the audience that typically reads blogs…
Embedding Mobile Into Your Company Blog
Mobile is in the news. Reports come out almost daily discussing the emergence of the mobile marketplace. As more people take to their phones to consume content, create content and make purchases, companies will need to adjust their strategies and create a mobile friendly platform…