Blog
Consider Buying a Blog
Recently, a post on SEOmoz brought up a great point about the SEO world. While link buying and spamming is not going away anytime soon, there might just be a better strategy for companies. Have you considered buying a blog to get your business started with inbound marketing?
Retailer Nordstrom Increases Online Investment
Fashion retailer, Nordstrom, is betting the future on online. The popular luxury retail brand is looking to increase their spend in online activities and that likely includes blogging. Check out the breakdown…
Context is Just as Important as Content
When creating your blog strategy it is important to remember context. The online world is moving past simply having content on their websites. Today, it is about having both content and context in order to earn the attention of consumers…
How Red Bull Turned Into a Worldwide Media Company
Red Bull has been one of the examples of a company that has embraced content distribution. The company is led by their CEO who firmly believes in the future of content and media. Here is their story…
Think Like a Songwriter to Increase Blog Frequency
Songwriters have a unique ability to churn out songs at an incredible pace. Most of us would struggle to write our first song. There is something about a songwriter that makes them able to continuously write. The same method can be used by bloggers for success…
Say Thank You With Your Business Blog
There are many strategies that work well for your business blog. Even the simple act of saying thank you to your readers is something that can make for a great blog post. While it’s easy to say thank you, most people overlook the simple act of thanking someone. Use your blog to say it to your customers and other readers…
Add Digital Features to Your Blog to Attract Magazine Readers
A recent article in eMarketer got me thinking about blogging. More magazine readers are moving to the digital world. iPads and other digital devices are allowing people to go paperless and enjoy content digitally. But there’s a catch…people want more. And it applies to blogs as well…
Does Your Blog Post Need a Call to Action?
The goal of any marketing effort is to have a customer do something. The part of asking the customer to do something is called the call to action. With blogging the call to action can come in a few different forms. The important part to remember is that a call to action is necessary for successful blogging…
Tumblr is Blogging to Market Itself
We’ve covered the recent growth of the blogging platform, Tumblr, on GBW recently. Now, the news out of Tumblr is the company has hired an Editor and other blogging experts to help fuel even more growth…
Real Estate Blogging Success Stories
Real Estate bloggers in New York have been finding success with their blogging. The agents are using their company blogs to answer common real estate buyer questions as well as to promote entire areas where buildings and homes are located. It’s great for the agents and for local businesses. A true win-win…