Blog
The Evolution of a Company Blog
You start with one blogging strategy and eventually you’ll end up with something different. It’s inevitable for any blog to go through changes. The key is to actual start doing something and then pay attention along the way to the signals that tell you where the destination is…
Blogging for Email Subscribers
In some industries, blogging won’t be as effective at turning visitors into direct sales or leads. These other industries can still benefit from content strategies like blogging, but there needs to be a slightly different focus…
Using Your Blog to Listen to Customers
A recent article in the New York Times discussed one company that has successfully used social media channels to listen to customers and provide added value in their industry. The article specifically mentions Facebook as a great listening tool, but it’s also possible to listen with your company blog…
Blogging for the Hair Industry Success
Many industries have suffered over the last 3 to 4 years. One industry that has flourished, however, is the hair styling industry. A recent article in the New York Times highlighted a few of the reasons for the growth. I thought it was interesting how hair styling individuals could expand even further…
How to Blog When Your Product Isn’t Cool
Have you ever had the excuse, “I can’t blog for my company because our product isn’t cool.”? You’re not the first business to have this issue. The good news is that it’s possible to still blog for your company even if you’re not “cool”. And it can lead to traffic, leads and sales…
Coca-Cola Bets the Future on Content
Worldwide brand, Coca-Cola, has committed to changing the way they market their beverages. The company is committing to content as the strategy for reaching their customers in the future. Check out the details of this major declaration…
Create a Blogging Support Group
In blogging, as in life, it’s necessary to gain an outside perspective. As a business blogger, it’s easy to get caught in a few ruts. When you notice yourself falling into the same topics and post formats it’s good to get outside of your comfort zone and ask for some real criticism. Form a trusted circle of people that you know will provide honest feedback about your writing…
Creating a Community of Football Readers
The NFL is huge. Billions are made in the football economy each year. Some of the interest each year follows the writers that spend countless hours covering the teams, players and the stories that make the NFL so interesting to so many people. It’s these stories along with the communities around the writers that forms a great writing and blogging strategy…
Google+ For Small Businesses
Google+ has been around for a few months now. Early adopters are proclaiming their appreciation for the new platform. Users are particularly enjoying the clean interface and a couple of the new features. But is Google+ the right move for your small business? A column on Open Forum recently looked into the new social channel…
Is Social Media Bad for Business?
A recent article on AMEX’s Open Forum brought up the questions, “Is social media bad for business?”. I think the question is valid. Some people in business are saying they are losing productivity to social media. But is social media the issue or is the understanding of the most effective way to use it the issue?