Own Your Content – Blogging vs. Social Sites

In today’s world we hear about the benefits of using popular social sites like Twitter and Facebook. Businesses have been using these and other sites to their benefit for a while now. But is there risk involved with spending so much time contributing content to someone else’s property? Is there more benefit to be had by building your own content assets?

Do Not Ignore The Longtail

I’ve been messing around with longtail keyword phrases on Country Music Life for a few months and things have been interesting. There are always the high traffic phrases you need to target, but ignoring the longtail means missing out on some serious traffic. Check out the results of the longtail testing on CML…

Tweets For SEO: An Experiment

A recent post on SEOmoz highlight an interesting new trend in search: The Power of Twitter links. In their example they found that they’re rankings improved when a popular Twitter user tweeted about a page on SEOmoz. When I read about this I had to try it out on Country Music Life. The results were small, but still fun to test…

Business Blog Topic Ideas

We’ve covered the news in the blogosphere about the crackdown on content farming. Search engines are looking to not necessarily punish sites that don’t post original or unique content, but quality content appears to have more of a fighting chance in the future of search engines results. For bloggers this means the challenge is there to find the balance between quality and quantity. One reason blogs don’t become successful is an apparent lack of post ideas. Here are a few ways you can find quality blog post ideas for your business blog…

Avoiding Content Farming in Business Blogging

Google recently came out with strong statements regarding their upcoming outlook on content spam. Google appears to now have their guns aimed at websites that simply create spam-type content (sometimes known as content farms). You’ve probably seen examples of this even if you haven’t realized it. Google is trying to give credit to original sources of quality information while weeding out sites that simply copy and paste (or very close). How does this affect business blogging? Let’s take a look…

Blogging for Business: Sarah Lynn Design

You can read tons of blogs telling you how businesses have been successful drumming up revenue and new business from their blog. It’s always better, however, to hear it from the actual people involved in blogging and building their business. Here we have an example of a young, driven business owner blogging to achieve recognition in her industry while earning sales and gaining interest from clients. Continue reading for the rest of her story…

Blogs Drive Sales…for Beauty Products

A common questions especially in the corporate retail world is, “Does blogging lead to sales?” Marketers are especially driven by the top and bottom lines. It’s a great question and the truth is for some businesses blogging has been the only way to generate sales. For others, like large retailers a blog isn’t all about driving sales directly. Recently, though, a study found that women are learning to trust blogs more and more. Check out the results. They may surprise you.

Building a Business Through Blogging

In a recent video from HubSpot, business owner and blogger John Hayden discussed the strategies he has used to build his business through blogging and other activities including Facebook. There are some good things John talks about. I the blogging points very interesting. It’s a real life example of how a business was able to build a brand with a defined digital strategy…

Corporate Blogs are Losing

When it comes to blogging success, the big firms are losing the battle for attention. Personal blogs are leading the way in the online information world. Traditional media outlets have caught up some, but still lag behind and as Adam Singer of The Future Buzz says, “Corporate blogs are lightyears behind their independent counterparts.”

Comments Play Key Role in Blogging Success

A recent finding by eMarketer points out what businesses are looking for regarding their corporate blog. The top attribute of a successful blog was to see lots of reader engagement and comments. The finding also suggests businesses realize blogging is becoming a necessary way to do business. Customers are looking for blogs and businesses need to oblige to remain relevant.