When creating your blog strategy it is important to remember context. The online world is moving past simply having content on their websites. Today, it is about having both content and context in order to earn the attention of consumers…
Red Bull has been one of the examples of a company that has embraced content distribution. The company is led by their CEO who firmly believes in the future of content and media. Here is their story…
Songwriters have a unique ability to churn out songs at an incredible pace. Most of us would struggle to write our first song. There is something about a songwriter that makes them able to continuously write. The same method can be used by bloggers for success…
There are many strategies that work well for your business blog. Even the simple act of saying thank you to your readers is something that can make for a great blog post. While it’s easy to say thank you, most people overlook the simple act of thanking someone. Use your blog to say it to your customers and other readers…
A recent article in eMarketer got me thinking about blogging. More magazine readers are moving to the digital world. iPads and other digital devices are allowing people to go paperless and enjoy content digitally. But there’s a catch…people want more. And it applies to blogs as well…
The goal of any marketing effort is to have a customer do something. The part of asking the customer to do something is called the call to action. With blogging the call to action can come in a few different forms. The important part to remember is that a call to action is necessary for successful blogging…
We’ve covered the recent growth of the blogging platform, Tumblr, on GBW recently. Now, the news out of Tumblr is the company has hired an Editor and other blogging experts to help fuel even more growth…
Real Estate bloggers in New York have been finding success with their blogging. The agents are using their company blogs to answer common real estate buyer questions as well as to promote entire areas where buildings and homes are located. It’s great for the agents and for local businesses. A true win-win…
Here is a great profile in the New York Times of five men’s fashion bloggers. These men went into a niche that is crowded with women and found there was a large audience of men that needed relevant content. Here is a recap of their story along with a few other interpretations of their success…
When companies are looking for help with their business, decision makers go online to perform searches. These individuals are looking for information on the companies that can help and there is opportunity for your company to be the result in those searches…