Dayne Shuda

The Story of TED: Publishing Company

Most people that have spent time online know about TED. It’s the online video publication that publishes talks from some of the smartest and most influential people on the planet. Harvard Business Review recently discussed the story of TED’s success…

25% of Shared Emails are Shared Because of Content

Most companies are always looking to increase the number of subscribers to their email programs. The money is in the list and a company’s email list can be something very valuable. So getting an understanding of why people share or forward emails can be really beneficial. Here is a look at a couple reasons people share emails with friends and family…

In-App Content Optimization Can Gain Sales

I’m relatively new to understanding in-app content. According to a new study shared on eMarketer, though, the advertisements and other content built right in applications is big business. Check it out…

Be Emotional With Your Company Blog

There is a hesitation with blogging. People often reserve their emotions and take emotion entirely out of a blog especially a business blog. The truth is that emotion could be the best thing for your blog and business success…

Long-Form Content Still The Best for Blogging Too

It takes more effort, but long-form blogging is still valuable for bloggers. There can certainly be value in other forms of blogging, but long-form should garner attention as well…

Personal Training Blogger Success

It’s hard to know just what story is true online these days, but this one just forced me to share. The story has some great quotes from a personal trainer on how blogging was a benefit for their business…

HTC Launches Company Blog

Tech company, HTC, has launched their company blog. The smartphone and tablet company is going to use their blog to share stories, insight and other bits of information with their biggest fans and customers…

Content Marketing Crosses Marketing Channels

Content marketing is growing. The industry is seeing demands from businesses. Companies are looking to increase sales. The exciting thing is that businesses are accepting inbound marketing. Companies are excited about building a community and a subscriber list. And it all starts with content…

Consider Buying a Blog

Recently, a post on SEOmoz brought up a great point about the SEO world. While link buying and spamming is not going away anytime soon, there might just be a better strategy for companies. Have you considered buying a blog to get your business started with inbound marketing?

Retailer Nordstrom Increases Online Investment

Fashion retailer, Nordstrom, is betting the future on online. The popular luxury retail brand is looking to increase their spend in online activities and that likely includes blogging. Check out the breakdown…

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