Often you will find there are barriers within your own company that discourage you from blogging. Many people are afraid of blogging and will fight any initiative to start a blogging strategy. Here are a few tips for overcoming the barriers to starting a blog at your company…
Pinterest has been getting a lot of attention recently. The new pinboard is becoming popular among Web users as it allows them to share their tastes and interests with followers. It’s an expression of lifestyle and some brands are really connecting with their customers by focusing on the lifestyle aspect of their products…
Customer service is important in every business. Customers will always have issues – big and small – with products and services. In companies of any size, it can be difficult to manage issues. One option would be to use a company blog as a customer service tool…
One of my goals this year was to write more stories. A good blogging method is to tell stories. People love stories. It seems the more personal and the more revealing a story the more people can relate and connect. It’s an interesting thing. So with that, here is the story of Hunting Business Marketing…
The number of company social accounts is growing. Social media managers are dealing with multiple conversation channels each day and it can be difficult managing each effectively. Here are a few tips for managing multiple blog accounts…
There seems to be a misconception with blogs that within a few short posts you’ll have one of the most trafficked blogs in your genre. This is simply not true. Blogging is a long-term strategy and it’s the time requirement that finds most blogs ending in failure…
It’s important to understand the profile of the typical blog reader. If you’re considering a blog as a method to drive traffic, leads and sales for your company you need to first determine if the typical blog reader is your target audience. Here is a little insight into the audience that typically reads blogs…
Mobile is in the news. Reports come out almost daily discussing the emergence of the mobile marketplace. As more people take to their phones to consume content, create content and make purchases, companies will need to adjust their strategies and create a mobile friendly platform…
You start with one blogging strategy and eventually you’ll end up with something different. It’s inevitable for any blog to go through changes. The key is to actual start doing something and then pay attention along the way to the signals that tell you where the destination is…
In some industries, blogging won’t be as effective at turning visitors into direct sales or leads. These other industries can still benefit from content strategies like blogging, but there needs to be a slightly different focus…