Marketing is about getting more clients or more sales or more profit. However you look at it you’re really always trying to get one of those things. If you’re a new business, however, it’s hard to know where to get your first couple clients. Here are my tips for doing just that…
People have a seemingly infinite amount of choice today. There is so much information available that people can do what they want and find exactly what they need. This makes it difficult for businesses. These are reasons your customers don’t need to care about you. Find ways to overcome these objections and you’ll find new customers.
There are a lot of discounts and contests out there. These types of marketing activities will attract a certain type of customer. Here is some insight into the different types of marketing and how they attract specific types of customers.
Over the years you learn more and more about online marketing and sales. It seems the more I learn about sales in general the more I learn about online sales. The new GBW website design takes a lot of cues from face-to-face selling.
Rules are meant to be broken. These are some of the best practices you should break when doing your online marketing.
Big businesses have large marketing budgets. You can hardly spend time online without seeing your large competitor’s ads, mentions and updates these days. But there is something you can do that gives you an advantage. You can move fast to capture new customers.
We all make assumptions in life. It’s common. We’ve evolved to do it because we don’t have time to analyze every little thing. So we go on past experience to help us make decisions. But sometimes assumptions lead us astray and it’s true with online marketing and sales too…
For the last five plus years I’ve been involved with email marketing. I’ve worked on large email campaigns and I’ve worked on small business email campaigns. Here are the tips that will help you make the most out of your email marketing efforts.
Business to consumers companies have been aggressive with social media and content marketing. Do you feel like you’re falling behind? Here are some strategies for modern business to consumer marketing.
Small businesses have the incredible challenge of generating website traffic without a marketing budget. Here are the best ways to generate traffic with little or no money.