Small businesses have been given a huge advantage online.
Customers have tons of choices in most industries and the Internet allows them to pick the option they like best. It’s no longer about the company that can flood the market with paid advertisements. That can work sometimes, but customers want more.
Something customers want is content and information. Not only do they want timeless pieces of information, they want timely information that has to do with what’s happening right now.
That’s one of the ways your business can earn new customers.
Move Fast With Content
Every business is able to tune into what’s happening in the industry. But only those that move fast can provide understanding and interpretation for what’s happening. It seems small businesses are more able to do this than large businesses.
We’ve talked before on the blog about providing news interpretation with your business blog. This involves taking a hot topic in your industry and providing a point of view.
SEO companies do this all the time when search engines makes changes.
Social media companies do this when a new social network like Pinterest or Instagram make changes.
You can do the same in your industry. Your customers are probably tuned in to the news and they want to know what’s happening, but more important they want to know how they should react and what they need to do to have ongoing success and satisfaction.
Let’s say you’re a plumber and there is a short list of new standards in you area for installing new fixtures. You can take this new and provide a great piece of content on what it means for current homeowners for those that want to build bathrooms in the future.
Being able to move fast with this type of content allows you to strike while the news is fresh in the minds of your target customers. You can provide the timely information and get on their radar, which is the first step to forming a relationship that results in a sale.
Large businesses can do this just as well as small businesses, but there is often more red tape to go through, which is good in some cases, but unnecessary in others.
So you have an opportunity to move fast and provide timely content of all kinds to win over your target customers.