Buzz marketing is kind of a buzz word in the marketing world. You see tons of brands trying to generate buzz. Here’s what the best companies do to get buzz that leads to increase profit.
Over the last couple weeks we’ve looked at some of the skills of the modern marketing and sales team. Here is a list of some of the essential marketing skills of the modern marketer; anyone on your team involved with marketing.
When we need to grow our business we look at our marketing efforts. We find ways to reach our target customers and we implement marketing campaigns. If you’re looking at things for the long term then business blogging could be your next marketing campaign.
It’s obvious now that we live in a global business world. There are many exceptions depending on your business model, but you have the opportunity to become global with your company if you’re willing.
Setting marketing objectives is a long time practice. Businesses have been doing it for some time and it’s still done today because it works. Here is how you can setup marketing objectives in today’s online world.
In this post we look at what the role of marketing manager requires today. Many things in business are the same and will never change. A great marketing manager understands this and what it takes to succeed to matter what changes occur in the market.
You’ve probably heard about the marketing mix by now. You’ve worked in business. You know what the four P’s are. Today we go over the new marketing mix…
In some ways business really hasn’t changed all that much over the last century. For example, people purchase largely based on emotion. In some cases, need is a secondary reason for making a purchase. And what spurs emotion? Storytelling. Here is more on the importance of storytelling in business.
Mobile marketing is in some ways changing the way businesses are reaching people. In this article we look at how mobile will and won’t impact your marketing efforts online.