Online Marketing

How to Setup Marketing Objectives in an Online World

Setting marketing objectives is a long time practice. Businesses have been doing it for some time and it’s still done today because it works. Here is how you can setup marketing objectives in today’s online world.

The Modern Role of the Marketing Manager

In this post we look at what the role of marketing manager requires today. Many things in business are the same and will never change. A great marketing manager understands this and what it takes to succeed to matter what changes occur in the market.

You Are a Media Company and Media Companies Need Stories to Tell

In some ways business really hasn’t changed all that much over the last century. For example, people purchase largely based on emotion. In some cases, need is a secondary reason for making a purchase. And what spurs emotion? Storytelling. Here is more on the importance of storytelling in business.