Setting marketing objectives is a long time practice. Businesses have been doing it for some time and it’s still done today because it works. Here is how you can setup marketing objectives in today’s online world.
In this post we look at what the role of marketing manager requires today. Many things in business are the same and will never change. A great marketing manager understands this and what it takes to succeed to matter what changes occur in the market.
You’ve probably heard about the marketing mix by now. You’ve worked in business. You know what the four P’s are. Today we go over the new marketing mix…
In some ways business really hasn’t changed all that much over the last century. For example, people purchase largely based on emotion. In some cases, need is a secondary reason for making a purchase. And what spurs emotion? Storytelling. Here is more on the importance of storytelling in business.
Mobile marketing is in some ways changing the way businesses are reaching people. In this article we look at how mobile will and won’t impact your marketing efforts online.