Online Marketing

What You’re Doing Right (And Wrong) with Your Online Marketing

Every business today – and we mean, every – is online. Now, whether your company just launched a website or you’re an established brand with all kinds of digital profiles, online presence, and inbox tactics, the key to reaching people online is effective marketing. As mystifying and challenging as it is to figure out just what combination of online marketing efforts works best, there are some do’s and don’ts to know. Today, we’re outlining all the right and wrong digital marketing strategies you might be using. Based on reliable data and proven results, knowing what to do and what not to do is about to get a whole lot easier. And you have plenty of time to make the necessary

Marketing & Sales Are Not the Same: 5 Things to Know to Improve Conversions

How’s business? If you’re like most owners and entrepreneurs, you’d say it’s kind of crazy these days. Customer preferences are shifting, markets are changing, and then there’s the economy. But kudos to you for continued staying power and the ability to remain flexible and dynamic! But the struggle is still real, and we get it. Connecting with new customers requires a whole new playbook these days. So, here’s my next set of questions… How’s your marketing? How are your sales? If you’re assuming both are the same question, they’re not. In fact, there are clear distinctions between marketing and sales. And if you’re still chasing down best practices for both without separating them and setting proper results expectations, you probably

22 Podcasts, Influencers & Thought Leaders You Should Be Following for Improving Leadership

As a business leader or professional in your given field, you understand the value of continued learning and adapting. You’re always exploring new ideas and soaking up knowledge that you can transform into applicable strategies for your business and leadership style. And some of the best advice you can find these days is among the top leadership influencers online and business podcasts. But let’s be honest. The market is flooded with “leadership noise” from a whole bunch of people who really have no businesses offering advice, too. So, how can you get selective about which resources to follow? Ta-da! We’ve done all the heavy lifting for you. We perused the internet and scoured all the “best of” lists of podcasts,

Social Media Engagement Strategies That Work (And plenty that don’t)

Let’s dive in and demystify social media. You’re posting regularly. You’re “liking” and “sharing” content. You might even be dabbling with TikTok videos. But if it’s not generating leads for your business, what’s it doing? More importantly, business leaders should think about what they want their social media to do for their bottom line. Branding is necessary but harder to measure than marketing. Marketing is measurable but doesn’t always result in sales. And the yardsticks you use to measure all your efforts can be deceiving. So, what social media strategies actually work in today’s market for driving sales? And which techniques and trends aren’t going to generate bottom-line results? Keep reading. We’ll shed some valuable social media strategy light on

The Ultimate Guide to Starting a Newsletter for Your Marketing Strategy

It’s December, and if you’re like most business leaders, you’re putting the finishing touches on your 2023 marketing plan. Along with your strategies for email marketing, sales, advertising, and web presence don’t forget about the incredible reach and frequency power of newsletters. Newsletter campaigns are an effective method for reaching both new and loyal audiences. They’re great for sharing news and special offers. They’re great for nurturing prospects through your funnel and converting. But they do require some effort in design, content, and strategy. Today, we’ll share everything (and we mean everything) you need to know about developing a newsletter marketing strategy. Debunking a Few Newsletter Myths, First If you have reservations about curating a newsletter campaign for your business,

What Learning an Instrument Can Teach You About Digital Marketing

Music and digital marketing. They are two completely different worlds, aren’t they? Well, the association may not be an immediate one. But that doesn’t mean there aren’t some valuable digital marketing lessons hidden in the discipline of learning an instrument. Here’s what learning an instrument can teach you about digital marketing. You Must Persevere & Have a Long-Term Mindset While the pros make it look easy, learning to play an instrument well is a long-term prospect. Many don’t stick with it long enough to get anywhere with it. You might be able to learn a few simple scales and melodies (e.g., “Twinkle, Twinkle, Little Star”) within a short amount of time of starting lessons, but if you ever hope to

Inbound vs. Outbound: What Today’s Leaders Need to Know to Drive Both

When you go fishing, do you paddle out to the middle of the lake with all your bait and tackle and wait for the fish to jump in the boat? Now, if the goal is to actually bring home fish, this is likely not the best strategy. What you’ll do instead is paddle out to the middle of the lake and make smart use of your bait and tackle to attract and reel in those monster bass. And if you’re really interested in harvesting fish, like the ocean fishing professionals, you’ll have rigs with massive nets designed to scoop up entire schools of fish in one hoist. Now, let’s pivot to look at your business model. Is your company fishing

What Everyone Really Thinks About Online Marketing

This is one of those conversations that needs to happen. No one’s saying what they’re really thinking when it comes to online marketing. Until now, that is. It’s information overload and a downright jungle out there when it comes to digital marketing. And if you remotely keyword search for anything related to online advertising or marketing best practices, you’ll feel the world pointing at you with every search engine results page (SERP.) Do SEO this way. Don’t keyword stuff. Make sure you’re leveraging social media. Don’t pay for Facebook Ads. Blah, blah, blah. How can you know what advice to really follow? Everyone’s an expert. And yet, no one’s helping you figure it out for your business. Not to state

How Well Are You Tapping Into LinkedIn?

LinkedIn marketing may not seem important at first glance. The platform has fewer than half the users of Facebook. And far fewer of LinkedIn users are active when compared to Facebook’s users, who post an excessive 350 million photos per day. LinkedIn is decidedly austere when compared to its social media siblings. You won’t find wedding photos or birthday memes. And thanks to LinkedIn users’ professional restraint, you won’t find provocative political posts either. Compared to Facebook, Instagram, Twitter and Snapchat, LinkedIn marketing can seem stuffy and basic. So why bother? Because LinkedIn is a recruiting, marketing, and branding heavy hitter for small businesses that know how to use it. LinkedIn Is Social Media for Professionals Rather than trying to

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Online Marketing