Online Marketing

Inbound vs. Outbound: What Today’s Leaders Need to Know to Drive Both

When you go fishing, do you paddle out to the middle of the lake with all your bait and tackle and wait for the fish to jump in the boat? Now, if the goal is to actually bring home fish, this is likely not the best strategy. What you’ll do instead is paddle out to the middle of the lake and make smart use of your bait and tackle to attract and reel in those monster bass. And if you’re really interested in harvesting fish, like the ocean fishing professionals, you’ll have rigs with massive nets designed to scoop up entire schools of fish in one hoist. Now, let’s pivot to look at your business model. Is your company fishing

What Everyone Really Thinks About Online Marketing

This is one of those conversations that needs to happen. No one’s saying what they’re really thinking when it comes to online marketing. Until now, that is. It’s information overload and a downright jungle out there when it comes to digital marketing. And if you remotely keyword search for anything related to online advertising or marketing best practices, you’ll feel the world pointing at you with every search engine results page (SERP.) Do SEO this way. Don’t keyword stuff. Make sure you’re leveraging social media. Don’t pay for Facebook Ads. Blah, blah, blah. How can you know what advice to really follow? Everyone’s an expert. And yet, no one’s helping you figure it out for your business. Not to state

How Well Are You Tapping Into LinkedIn?

LinkedIn marketing may not seem important at first glance. The platform has fewer than half the users of Facebook. And far fewer of LinkedIn users are active when compared to Facebook’s users, who post an excessive 350 million photos per day. LinkedIn is decidedly austere when compared to its social media siblings. You won’t find wedding photos or birthday memes. And thanks to LinkedIn users’ professional restraint, you won’t find provocative political posts either. Compared to Facebook, Instagram, Twitter and Snapchat, LinkedIn marketing can seem stuffy and basic. So why bother? Because LinkedIn is a recruiting, marketing, and branding heavy hitter for small businesses that know how to use it. LinkedIn Is Social Media for Professionals Rather than trying to

6 Tips for Franchise SEO

There are no shortcuts in the SEO world anymore. It’s a long-term strategy. But that’s a good thing for many businesses.

How To Make Your Business Blog More Relevant

Do you feel that readers just aren’t connecting with your business blog? Here are a few ways to make your content more relevant to your target audience.