Online Marketing

Lead Generation vs. Customer Success: How To Blog For Both

One of the challenges with business blogging is determining the audience. The audience for the blog overall and for each post. Can a business write to prospects and to current clients with the same post? Let’s explore…

7 Steps To Creating A Better Contact Page

How is your contact page? Getting the results you’re looking for? May you’re happy. Maybe you’re not. Chances are, though, that you could be getting more and better contacts. Here are some tips…

10 Steps To Writing A Product Description

I visit a lot of business websites. Half the time I can’t figure out what the business is offering. Here are some tips for writing better product and service descriptions.