People Continue To React To Storytelling
Storytelling again shows up as something that gets people to take action.
Dayne Shuda
December 13, 2013
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Content Marketing
Businesses Struggle With Content Creation And Marketing
A new study shared on eMarketer shows that companies – both B2B and B2C – struggle with two things in their online marketing efforts: 1) Content Creation and 2) Content Marketing. Let’s dive into how you can solve this dilemma.
Dayne Shuda
October 25, 2013
More Than 70% of B2C Companies Used Articles and Blogs in 2013
A new study shared by eMarketer shows that B2C companies are relying heavily on articles and blogging this year. Check out the chart and see how it stacks up against your current strategy.
Dayne Shuda
October 24, 2013
Investing In Authorship Today May Pay Dividends Tomorrow
Building a profile within your company might be the best marketing investment you can make today. Search is changing and having a strong personal brand could pay off big in the future.
Dayne Shuda
October 8, 2013
7 Content Marketing Quotes From Business Superstars
I love reading what the best in the business have to say about anything from business to online marketing to operations and HR. Here are 7 great quotes about content marketing from the best in the business.
Dayne Shuda
September 20, 2013
10 Common Content Marketing Mistakes Beginners Make
Content marketing is the big term in the online world right now. But most people that want to get involved jump right in and make a few common mistakes. Jumping in is fine, but avoid these common missteps if you can.
Dayne Shuda
September 9, 2013
29 Reasons Your Target Customers Don’t Care About You
People have a seemingly infinite amount of choice today. There is so much information available that people can do what they want and find exactly what they need. This makes it difficult for businesses. These are reasons your customers don’t need to care about you. Find ways to overcome these objections and you’ll find new customers.
Dayne Shuda
August 27, 2013
5 Warning Signs That Your Content Strategy Is Lacking
Many businesses have been noticing some warning signs with their website the last 1-2 years, but they don’t know what the signs mean. Here is something to help with your understanding.
Dayne Shuda
July 18, 2013
What Taking Phone Orders Taught Me About Content Marketing
For five years I worked at a great company that sold products through direct mail catalogs. There were a lot of things I learned about business and marketing, but taking phone orders may have provided the biggest insight about content marketing.
Dayne Shuda
July 4, 2013
The Biggest Business Opportunity: Education
There is disruption in the education industry. In the coming years it will no longer be feasible for kids to attend college. And public schools are not providing anything worthwhile. For businesses, this is an opportunity to provide education and earn trust for life.
Dayne Shuda
July 3, 2013