Content Marketing

Get More Views For Your Best Content With These 5 Steps

Sometimes you’ll publish really good content and it won’t get found. This can happen especially if you publish good content early on in your efforts. Here is how to breathe new life into your great content.

7 Steps For Startups To Launch A Company Blog

Are you launching a new startup? Here are the steps to follow to launch a blog and a blogging strategy that will bring in new traffic and potential new customers for your budding business.

How To Approach The LinkedIn Publishing Platform

LinkedIn launched a new publishing platform for users. Should you experiment with it? Yes. Should you publish your best content on it? Probably not. Here is how to approach the new platform.

The Snippet Strategy In Action On SlideShare

One of the posts we share the most here at GBW is our post on The Snippet Strategy. In this post we share an example we tested using the strategy. Here is the story.

Who Owns Ghostwritten Content?

Who owns ghostwritten content? We can’t speak for all ghostwriters and ghostwriting firms, but we’ll share how we handle the ownership questions.

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