Content marketing has become newsworthy over the last several years. But content marketing has been around for a long time. And there have always been many different ways to use content to market your business to its target audience. Here is a list of the top ways.
Have you been looking at content marketing for your company? Maybe you’ve even made some investments in content, but are still on the fence about going for a full strategy. Here are the reasons content marketing is a sustainable strategy.
Outbrain is perhaps the most well-known of the content promotion engines. You engage with Outbrain and they use their network of online publishers to help advertise your content. It attracts clicks and views and gets your content discovered. And the company is using a business blog to attract and help potential clients.
Taboola actually has a service that helps content creators to promote content. Those “you may also like…” boxes on popular websites? That’s often Taboola at work. On their blog they also offer their clients tips on how to create better content that will get clicked on and viewed.
These content marketing truths are repeated all the time. But are they true? The data doesn’t seem to add up.
In college I took a basic creative writing class. It was one of my favorite classes all through college and I still remember some of the lessons today. And those lessons are useful for content marketers.
Setting up the marketing plan for your startup? Here are the essential ingredients your plan will need for success.
Some businesses get into trouble with social media when they focus at a business level. A better strategy is to think on the industry level. You’ll attract more followers and customers to what you’re doing on social media this way. Here’s how.
An important blogging strategy is to mention other people and brands. But to get them to share your posts you have to let them know. Here is how you can do that including scripts for reaching out.
Have you read blog posts and articles talking about “interesting content”? I’m sure you have and I’m sure we’ve written about it here on the GBW Blog. Now it’s times to define what “interesting content” actually is.