Content Marketing

Ways to Improve the Productivity of Your Sales Teams Today

As a business owner, your company’s ability to grow is directly impacted by the productivity of your sales teams and your sales efforts. Hiccups in your sales process or inconsistency in driving sales funnels can snowball into big problems, too. Inefficiencies in sales lead to thousands of dollars left on the table in unclosed business and countless missed opportunities. That’s why it’s imperative that you continuously evaluate and look to improve your sales processes. And if you suspect your sales team is unproductive or could stand to improve, keep reading. Today, we’re diving into all the proven techniques, latest insights, and strategies to boost sales productivity and your company’s bottom line. Evaluate Your Sales Productivity First Be smart and calculated

Desiree Homer September 25, 2023

What You’re Doing Right (And Wrong) with Your Online Marketing

Every business today – and we mean, every – is online. Now, whether your company just launched a website or you’re an established brand with all kinds of digital profiles, online presence, and inbox tactics, the key to reaching people online is effective marketing. As mystifying and challenging as it is to figure out just what combination of online marketing efforts works best, there are some do’s and don’ts to know. Today, we’re outlining all the right and wrong digital marketing strategies you might be using. Based on reliable data and proven results, knowing what to do and what not to do is about to get a whole lot easier. And you have plenty of time to make the necessary

Desiree Homer September 11, 2023

Everything You Need to Know About Scaling Your Business in 2023

Let’s talk about scaling your business. We’re not talking about growth – that’s different. Scaling is about amplifying your offerings and revenue without really investing in more direct resources. But more on that later. For now, you know your success in business relies on your ability to offer a quality solution or provide a core offering to a demanding audience. And today, we’ll share trending insights about how leaders are transforming and redefining their strategies in a way that allows for scaling, not just growth. Understanding the Differences Between Growing and Scaling Generally speaking, when you think of business growth, you think of linear growth. Business growth usually requires additional capital, technology, people, or resources. And with those investments, you

Desiree Homer August 14, 2023

11 Easy-to-Implement Changes to Your Routine to Improve Your Energy

If you’re a successful professional in any capacity, it means you’re really good at what you do. Whether you’re a top-performing salesperson, a veteran business owner, or an aspiring career professional, success lies in your ability to be a go-getter and pedal-to-the-metal kind of worker. But it also probably means that you sometimes struggle with your energy levels. Burnout is a real phenomenon, and no one person can maintain a hectic pace without practicing a little self-care. Before you shy away, thinking this is another one of those listicles with tips and suggestions you already know you NEED to be doing, keep reading. These suggestions are easy-to-implement changes that even the busiest professionals can make. If you’re looking for smart,

Desiree Homer July 31, 2023

24 Brilliant Calls to Action You Can Use to Close More Sales

No matter how revolutionary or groundbreaking your product is or what your service delivers, if your customers don’t know what to do when they first encounter your offering, they won’t buy. That’s why you need to TELL them what to do. And that’s where the call to action comes into play. Back before the digital age, you know, when broadcast television and hot-off-the-presses newspapers were the only way to get news, you saw CTAs all the time. Big, bold messages like “Call Right Now!” or “SALE!” drove you to take action. Hard telling how many QVC or “As Seen on TV” products are still looming in people’s closets these days. Today’s digital landscape of marketing and advertising is an entirely

Desiree Homer July 17, 2023

The Ultimate Guide to Digital Ad Campaigns

Go ahead and do a Google search right now for “digital ad campaigns” and see what happens. You’ll be inundated with pages and pages of articles, all claiming to be the best tools, the greatest strategies, and the latest ad trends. There are almost as many pieces of advice out there as you have potential customers in your whole audience pool. So, how is a small or medium-sized business like yours supposed to make sense of what’s “best” when there are so many variations to consider? You’re in luck for two reasons. We have decades of advertising, marketing, and content experience. We’ve put together an ultimate guide you can actually apply to your business for real-life results. Keep this ultimate

Desiree Homer July 3, 2023

Why Content Calendars Are More Crucial Than Ever

New marketers are usually quick to run to the latest trending tactics to gain attention for their products and services. Experienced marketers, on the other hand, know the value of creating and sticking to a plan. And while there’s nothing particularly exciting about content calendars, it’s the very essence of strategy. And smart marketers know they must plant their flag on the mount of strategy rather than ephemeral tactics if they desire long-term success. Here’s why content calendars are more crucial than ever. Lack of Strategy is the Enemy of Success Blogging and content marketing have never been more competitive. Most savvy marketers today know all the best tricks, be it the Skyscraper Technique, content upgrades, the latest in backlink

David Wiebe May 29, 2023

Marketing & Sales Are Not the Same: 5 Things to Know to Improve Conversions

How’s business? If you’re like most owners and entrepreneurs, you’d say it’s kind of crazy these days. Customer preferences are shifting, markets are changing, and then there’s the economy. But kudos to you for continued staying power and the ability to remain flexible and dynamic! But the struggle is still real, and we get it. Connecting with new customers requires a whole new playbook these days. So, here’s my next set of questions… How’s your marketing? How are your sales? If you’re assuming both are the same question, they’re not. In fact, there are clear distinctions between marketing and sales. And if you’re still chasing down best practices for both without separating them and setting proper results expectations, you probably

Desiree Homer May 8, 2023

AI in Writing: What Today’s Marketers Need to Know

Innovation is king, especially in business. And if you’re not on the right side of innovation, your business is heading for obsoletion in a hurry. But not all technology is going to be a magic wand solution. And no matter how bright and shiny it is, it might not be a good fit for your company, your business model, or your bottom line. One such wave of technology that’s sweeping the marketing community right now by storm is artificial intelligence tools for content. Content is the new currency, and you know that without it, whether in the form of social posts, blogs, newsletters, or web copy, you’re doomed for failure. But who has time for all that writing and creative

Desiree Homer April 24, 2023

Content Marketing

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