Content Marketing Archives - Page 2 of 6

How to Start a Podcast That Has Traction

Podcastpage.io says there are roughly three to four million podcasts available. But 44% of shows have less than three episodes, and only 720,000 podcasts have more than 10 episodes. Only 156,000 are releasing weekly episodes. There are many who believe starting a podcast to grow their business would be a good idea, but when push comes to shove, they realize just how difficult it is to attract an audience and sustain a regular publishing schedule. If you’re going to start a podcast, the goal should be to start a podcast that has traction. Here’s how. Choose Your Topic Well Just because you’re in real estate doesn’t necessarily mean you should have a podcast teaching others how to become a real

David Wiebe April 3, 2023

The Ultimate Guide to Starting a Newsletter for Your Marketing Strategy

It’s December, and if you’re like most business leaders, you’re putting the finishing touches on your 2023 marketing plan. Along with your strategies for email marketing, sales, advertising, and web presence don’t forget about the incredible reach and frequency power of newsletters. Newsletter campaigns are an effective method for reaching both new and loyal audiences. They’re great for sharing news and special offers. They’re great for nurturing prospects through your funnel and converting. But they do require some effort in design, content, and strategy. Today, we’ll share everything (and we mean everything) you need to know about developing a newsletter marketing strategy. Debunking a Few Newsletter Myths, First If you have reservations about curating a newsletter campaign for your business,

Desiree Homer December 5, 2022

Inbound vs. Outbound: What Today’s Leaders Need to Know to Drive Both

When you go fishing, do you paddle out to the middle of the lake with all your bait and tackle and wait for the fish to jump in the boat? Now, if the goal is to actually bring home fish, this is likely not the best strategy. What you’ll do instead is paddle out to the middle of the lake and make smart use of your bait and tackle to attract and reel in those monster bass. And if you’re really interested in harvesting fish, like the ocean fishing professionals, you’ll have rigs with massive nets designed to scoop up entire schools of fish in one hoist. Now, let’s pivot to look at your business model. Is your company fishing

Desiree Homer September 26, 2022

What Everyone Really Thinks About Online Marketing

This is one of those conversations that needs to happen. No one’s saying what they’re really thinking when it comes to online marketing. Until now, that is. It’s information overload and a downright jungle out there when it comes to digital marketing. And if you remotely keyword search for anything related to online advertising or marketing best practices, you’ll feel the world pointing at you with every search engine results page (SERP.) Do SEO this way. Don’t keyword stuff. Make sure you’re leveraging social media. Don’t pay for Facebook Ads. Blah, blah, blah. How can you know what advice to really follow? Everyone’s an expert. And yet, no one’s helping you figure it out for your business. Not to state

Desiree Homer May 30, 2022

10 Reasons Your Blog Is Not Generating The Traffic You Expect

Not getting the results you thought from your business blog? You’re not the only one. Here are some things to look into if you’re not getting the traffic you feel you need…

Dayne Shuda July 27, 2016

How To Determine If A Podcast Is Right For Your Business

Over the last year I’ve really gotten into listening to podcasts. I listen to golf and football podcasts and I listen to some for entertainment (Serial). I even dabbled a bit myself in podcasting. But how do you determine if podcasting is right for your business? Let’s look…

Dayne Shuda July 25, 2016

How To Never Run Out Of Content Marketing Ideas

Have you ever run out of ideas for blog posts, videos, podcasts, etc.? You’re not the only one. We see it all the time in our work. We’ve worked on a few ways to make sure that we never run out of ideas for content…good ideas.

Dayne Shuda July 11, 2016

How To Fix Your Content Marketing Strategy

Have you dipped your toe into content marketing? Maybe you’ve even done more than a little toe dipping. If that’s the case and you’re struggling to get the results you want then it’s time to take a look at the strategy. Here are some tips.

Dayne Shuda March 28, 2016

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