Blog
Is Google+ Really The Best Social Network?
When Guy Kawasaki speaks people listen. Most recently we have Guy talking up Google+ like it might be the next Mac. Okay, maybe Guy isn’t saying that Google+ is going to be as big as Mac and Apple, but he is professing his love for the site. Is he right?
What Happens to Your Business If Facebook Disappears?
Yesterday I was quoted in an article on ReadWriteWeb that discussed the future of Facebook. I wanted to expand on my thoughts and provide you with some insight about what a Facebook demise would mean to your business.
Don’t Focus on the Device, Focus on the Content
A new study was shared on eMarketer. This time there was a bunch of focus on the devices people use to make purchases. Not only was this point made, but it was emphasized that device is incredibly important. I argue that the device doesn’t matter…
A Blogging Plan for Grocery Stores
Grocery stores present an interesting case for blogging. The focus is local. There are some interesting opportunities I see for grocery stores. Even with so much emphasis on discounting these days I think there are consumers looking for more…
Is Facebook Really Working For Your Company?
Is Facebook marketing really working for your brand? Are you measuring engagement or are you measuring actual increases in traffic, leads and sales (and profit)? This is what really matters. Blogging delivers these things while Facebook…well I’m still not convinced.
Is Your Food Company Blogging?
Food blogging is not new. Since blogging first became popular there were food bloggers. People just have an obsession for food. If you’re a food company and you aren’t blogging you’re missing out on incremental revenue.
How Jack Daniel’s Might Use a Blogging Strategy
There is an interesting interview on eMarketer with the head of marketing for Jack Daniel’s. In the interview there are lots of interesting points made, but there are also a few questions I have…
It’s Okay If You Don’t Like To Write
The biggest reason business owners contact GBW is because they don’t have time to write. In reality, the business owner just doesn’t enjoy writing. And you know what? That’s okay.
Ranking Real Estate is the Issue with SEO
There has been a lot of conversation about SEO recently. Much of it has to do with the fact that SEO is changing. The SEO traditionalists are fighting for what used to be and what might be while others are looking for other forms of referral traffic. The real issue is ranking real estate…
Chasing Pageviews or Chasing Dollars
There is a term in the blogging world that is “Pageview Journalism”. It’s easy for any blog including business blogs to get caught up in this trend, but the big difference for business blogs is that you don’t need to chase pageviews. You’re not paid by advertisers. You have the power to chase direct sales dollars…