Blog
5 Pitfalls of Blogging to Avoid
There are always things that will take you down the wrong path in life. With blogging there are pitfalls that nearly every blogger experiences at some point. Here are some that I’ve experienced.
Blogging is About Readers and Buyers
Derek Halpern of Social Triggers once again touched on an important concept for bloggers. Here is a further analysis of the concept.
Shoptiques Uses Content to Capture Customers
New online website Shoptiques uses its blog to both attract customers and offer them something they don’t get anywhere else. It’s a great strategy and it appears to be paying off for the new brand.
Is Website Traffic from Social Media Underreported?
There is an article that made a big splash in the online marketing world over the weekend. Here is my take on what’s happening and what it means for your business, your website and your blog.
How Restaurants Can Use Content to Sell
A new study featured on eMarketer has some surprising information for restaurant owners.
Surprise! Ads Are Not Popular
We’re rolling forward with our Discovery Marketing series. This time we’re focusing on a study that found out just how much people hate advertising.
What Started the Conversation?
We’re adding a new term here to GBW. Let’s discuss Discovery Marketing.
Facilitate The Handshake Between Business and Customer
An interesting comment in Forbes prompted the concept for this post. As the owner of your business it’s your job to figure out how to create the handshake between you and your customer.
B2B ROI of Blogging
Nearly all of the clients here at GBW are looking for a return on their investment. What we try to do at GBW is provide leads and sales for clients. That’s our main goal and it’s what we think about with each post. But what is the ROI of business blogging? Let’s discuss the ROI of GBW’s own efforts.
Analyzing The Presidential Content Strategies
The Presidential Election season is here (is it over yet?). Instead of getting into the politics I thought I’d look into the content strategies of each of the candidates as a way to shed light on ways you can use persuasion and marketing to improve your business.