A new study was shared on eMarketer. This time there was a bunch of focus on the devices people use to make purchases. Not only was this point made, but it was emphasized that device is incredibly important. I argue that the device doesn’t matter…
Grocery stores present an interesting case for blogging. The focus is local. There are some interesting opportunities I see for grocery stores. Even with so much emphasis on discounting these days I think there are consumers looking for more…
Is Facebook marketing really working for your brand? Are you measuring engagement or are you measuring actual increases in traffic, leads and sales (and profit)? This is what really matters. Blogging delivers these things while Facebook…well I’m still not convinced.
Food blogging is not new. Since blogging first became popular there were food bloggers. People just have an obsession for food. If you’re a food company and you aren’t blogging you’re missing out on incremental revenue.
There is an interesting interview on eMarketer with the head of marketing for Jack Daniel’s. In the interview there are lots of interesting points made, but there are also a few questions I have…
The biggest reason business owners contact GBW is because they don’t have time to write. In reality, the business owner just doesn’t enjoy writing. And you know what? That’s okay.
There has been a lot of conversation about SEO recently. Much of it has to do with the fact that SEO is changing. The SEO traditionalists are fighting for what used to be and what might be while others are looking for other forms of referral traffic. The real issue is ranking real estate…
There is a term in the blogging world that is “Pageview Journalism”. It’s easy for any blog including business blogs to get caught up in this trend, but the big difference for business blogs is that you don’t need to chase pageviews. You’re not paid by advertisers. You have the power to chase direct sales dollars…
It’s been about three to five years since social media has really been on the radars of businesses. One thing that seemed to be around since the beginning is the idea that social media can offer a shortcut to the consumer. That is just not true…
People often ask me how we can write for so many different businesses and websites. It’s easy when you understand that you really need to focus on the person in the audience that really matters…