New online website Shoptiques uses its blog to both attract customers and offer them something they don’t get anywhere else. It’s a great strategy and it appears to be paying off for the new brand.
There is an article that made a big splash in the online marketing world over the weekend. Here is my take on what’s happening and what it means for your business, your website and your blog.
A new study featured on eMarketer has some surprising information for restaurant owners.
We’re rolling forward with our Discovery Marketing series. This time we’re focusing on a study that found out just how much people hate advertising.
We’re adding a new term here to GBW. Let’s discuss Discovery Marketing.
An interesting comment in Forbes prompted the concept for this post. As the owner of your business it’s your job to figure out how to create the handshake between you and your customer.
Nearly all of the clients here at GBW are looking for a return on their investment. What we try to do at GBW is provide leads and sales for clients. That’s our main goal and it’s what we think about with each post. But what is the ROI of business blogging? Let’s discuss the ROI of GBW’s own efforts.
The Presidential Election season is here (is it over yet?). Instead of getting into the politics I thought I’d look into the content strategies of each of the candidates as a way to shed light on ways you can use persuasion and marketing to improve your business.
A new study highlighted on eMarketer looks at the goals of content for Technology marketers. The top goal listed by these marketers was not engagement. These folks are looking at leads and sales and they’re getting this content thing exactly right.
An article on Psychology Today sparked the topic for this post. I want to discuss the difference between copying and innovating because so many business owners are concerned about being original that they never end up taking their content strategy to an effective level.