Slowly but surely the SEO world is starting to realize that another one of their popular strategies is not going to work as they intended in the long run. This time the focus is on guest blogging. It’s a good article for those out there still focusing on SEO…
When starting a content marketing strategy for your business you’ll have questions. These are the wrong questions to ask. If you’re thinking about these you need to alter your mindset just a bit to prepare yourself for success.
After yesterday’s post I realized there were more reasons business owners decide not to blog. Let’s continue the discussion by pointing out the other side of these arguments.
Yesterday I wrote about the idea of blogging for SEO. It’s my opinion that SEO should not be the focus (or at the very least the main focus) of a blogging strategy. It’s much better to focus on blogging as a way to increase a company’s referrals. In that post I led into the idea of list building. So let’s continue that discussion…
Many businesses get into blogging as a way to increase their SEO. It’s a loosely defined strategy, but it’s common. I see it all the time. I’m here to say that those folks are getting it partly right. Blogging is great, but SEO is not the reason to start a blog…
No, I’m not part of the “SEO is Dead” crowd. In fact, I think there is reason for every website to have some focus on SEO. However, when new clients approach me about blogging for them they often ask about SEO. I thought I’d write a post with a few of my thoughts on what blogging is and what you should expect from blogging efforts…
You don’t need to be Ernest Hemingway to have a good company blog. You might be a little apprehensive about your own blogging ability, but there should be people within your own company that can help. Here is how you can seek out the resources right at your own company and use their knowledge to create customer-centric blog posts that bring in sales leads…
It’s becoming more important each day to start a blog for your business. I’m bias, but from the news coming out each day it seems obvious. Google is demanding fresh content and consumers are demanding organic content. Check out this story about SEO vs. PPC vs. Social…
I’ve been messing around with longtail keyword phrases on Country Music Life for a few months and things have been interesting. There are always the high traffic phrases you need to target, but ignoring the longtail means missing out on some serious traffic. Check out the results of the longtail testing on CML…
A recent post on SEOmoz highlight an interesting new trend in search: The Power of Twitter links. In their example they found that they’re rankings improved when a popular Twitter user tweeted about a page on SEOmoz. When I read about this I had to try it out on Country Music Life. The results were small, but still fun to test…