Blog
Setting Business Blog Expectations
When starting a business blog it’s important to set the proper expectations. All i can share are my own experiences and what I see with most blogs I come across. There are several factors that determine the success of a blog, but a few have stood out the most to me in my experiences. Continue reading for more on setting proper expectations for blogging success.
Brands Can Reach Bloggers by Blogging
Bloggers have not been satisfied with the way brands have been treating them. A common practice in the blogging world is for companies to expect bloggers to write about their company and products with little effort on the part of the company. And even if there is effort it often seems distant and impersonal. So what can brands do to connect with bloggers and gain valuable PR?
Fortune 500 Companies Ignore Blogging
A recent study shows that Fortune 500 companies are ignoring blogging while putting much effort into other social media activities like Facebook and Twitter. While experimenting with these massive communities it’s difficult to see companies not putting effort into blogging where they can take advantage of branding opportunities while adding value to their own entity rather than a 3rd party website or application…
Majority of Search Marketers Blog for SEO
Search marketers recently participated in a SEOmoz questionnaire where nearly 53% of respondents indicated they had started a blog to improve their SEO. Search marketers realize the impact a regularly updated blog can have on traffic, sales leads, and customer relations. Continue reading for more insight into search marketers and blogging…
Why Your Company Should Blog
Today I came across a blog post on one of my favorites sites – SEOmoz.org. The post was three years old yet the content was just as valuable today as it was when first published. In the article Rand Fishkin – SEOmoz CEO wrote reasons why you should blog including a great little bit on why businesses should blog…
10 Successful Retail Business Blogs
In this article I highlighted some retail businesses that have blogs. I’ve provided some of my thoughts on each. You are welcome to add your own thoughts in the comments as well as adding more retailers taking advantage of blogging. These ten companies are trying new things and looking at blogging as a way to improve their business. Check them out…
Return on Your Blogging Investment
A difficult thing for businesses is deciding to invest the time, effort, and money into a blog. Creating a strategy for a successful blog is usually the less difficult part. Actually having people able to commit time to research, writing, and experimenting is where costs can increase. It can also be difficult to see the return on the investment and this is where mosts businesses simply stop their blogging ambitions. Now there is a new way of looking at return on a blog.
Hint: How much do you pay for traffic?
Unique Places for Blog Keywords
A recent blog post on the Smart Blog on Social Media highlighted some insight from Lee Odden of Top Rank Marketing. In the article Odden mentioned a few unique ways to find keywords your customers are using to find answers to their questions on search engines. Keyword research is important for business websites and blogs. Optimizing for keywords is how you’ll be able to pull in relevant traffic allowing web users to find your site. Continue reading for more on unique keyword research…
Blogging Proves to Increase Leads
A recent study was highlighted on eMarketer highlighted the lead generation from social activities Twitter and blogging. The results may surprise you. One of the difficult things when it comes to creating a corporate blog is generating the proof that the effort and investment will lead to actual sales and profit. Continue reading for more on the findings. It may push you and your company over the edge into starting a blog…
How Much Time to Spend Blogging
In a recent blog post Emily of HubSpot broke down a suggested percentage of time one should spend on inbound marketing. How much time do you think Emily suggests should be spent on creating content and blogging? You may be surprised to find out it’s the largest percentage of your time. I have to agree that blogging is important for businesses…