Blog
Why You Should Blog More
One of my favorite blogs to read on the Web is HupSpot. The company offers business blogging software and has been having some great success. They recently shared their earnings for the past years as well as the growth of their clients. This prompted me to run a report on their site for GBW and it included a few interesting stats on blogging…
The Issue of Giving Credit for Blog Ideas
A big issue with blogging is giving credit to those responsible for ideas. It’s difficult to figure out where ideas originate when you’re reading content online. A new initiative gives a little framework for giving credit. But is there more to the idea of “credit” when it comes to ideas…
How to Think Long-Term with Blog Post Topics
Yesterday we discussed ways to track trends as a way to come up with blog ideas. Today, let’s look at how you can use a different strategy to give your posts a longer life…
How to Chase Trends for Blog Post Ideas
A big issue for bloggers is figuring out where to find blog post ideas. One strategy for finding blogging ideas is to follow trends in various industries. In fact, it’s even better if you can predict the trends…
The Content Life Cycle
People have a life cycle. People also have channels of media they prefer when consuming content. This content also has a life cycle as a result. It’s best to understand the channels your customer prefers when determining the best way to create content…
Blogging Drives 70% of Sales for One Consultant
We meet our friend Kevin Hillstrom once again. Recently he was discussing his revenue sources for his consulting firm. It’s interesting again to look at how blogging can drives sales. The important thing to remember is that you need to understand your customer…
Google Continues to Hide Search Data. Does It Even Matter?
Google announced today that they will be rolling out their secure browsing and searching throughout the world. Previously this move has impacted those in the USA. This is another way Google is leading the way to hidden Internet statistics. What does this mean for bloggers? Not really that much…
Blogging Brings Search Visitors
While I feel like search engines are too unreliable to trust anymore, there is some truth that search marketing is an important part of any online business for the future. Therefore, it’s still necessary to have a search strategy and that should include blogging…
Blogs Cited as the Least Expensive Lead Channel
HubSpot released their annual The State of Inbound Marketing report. There are a lot of great insights into blogging and other inbound marketing methods. Here is a quick rundown on one of the key stats for business bloggers…
Telling Stories is Persuasive
We’ve touched on the fact that stories are good strategy for blogging before. But a new blog post from a psychology whiz brings up another good aspect of storytelling. It’s still a great method for blogging…