Blog
5 Tips for Startup Bloggers
Spanx founder, Sara Blakely, is a self-made billionaire. She went from working in a demanding sales job to running one of the biggest companies in the world. Recently, Sara shared some of her sought after insight with Forbes. The article contained tips for entrepreneurs. I thought it was interesting and it inspried a similar post where I share some tips for startup bloggers…
Blogging Offers Marketing Security
An article on Inc. got me thinking about security with your marketing strategy. I’ve written on the topic before. The idea that your online marketing efforts are in danger can be scary, but blogging offers something a little more secure than using other channels…
What a Magician Can Teach You About Blogging
Teller, of Penn & Teller, isn’t often heard. He recently wrote a column for the Smithsonian. The resulting piece was full of great advice on how magicians use work and pscyhology to outsmart their audiences. There is one of those tips that can work well for blogging too…
Country Music Blogging Strategy Tips
The ACM Awards were on yesterday. It reminded me of one of the strategies I try with my own country blog, Country Music Life. This is perhaps a strategy you could use with your own business blog. Check it out…
Do You Want to Advertise to Social Users or Earn Their Trust?
Consumers are using social media. Marketers are investing in social media advertising. The race is on to see if there is gold in the social media hills. The question I have is…would you rather interrupt social media users or earn their trust by getting them to opt-in to your updates?
Analyzing the Kissmetrics Blog Strategy
Occasionally when new clients contact me they mention Kissmetrics when discussing blogs they like to read. Since the Kissmetrics blog is so popular with not only my clients, but many other people on the Web I thought it would be fun to analyze their blogging strategy…
A Blogging Strategy for Stacy Adams
This post steps out there a little bit to step on the toes of Stacy Adams. Their’s is a company I follow because of my involvement in the shoe industry. I’ve always been fascinated with the brand and thought I’d share my thoughts on what a blogging strategy could be for the company…
When Blogging, Ignore SEO
No, I’m not part of the “SEO is Dead” crowd. In fact, I think there is reason for every website to have some focus on SEO. However, when new clients approach me about blogging for them they often ask about SEO. I thought I’d write a post with a few of my thoughts on what blogging is and what you should expect from blogging efforts…
The Power of an Audience
Kevin Hillstrom was recently discussing the power of an audience on his Twitter feed. This topic is important for any blogger. You need to understand what it takes to build and audience if you’re looking to have success with your blog…
Why You Should Blog Less
Yesterday I told you that it was best to blog more. In fact, the stats show that it’s basically essential to blog more than you are blogging right now. Today, I’m going to tell you the opposite. This is why you should blog less…