Blog
How to Curate Content and Create Original Content
Curating content is becoming more important today. People can’t handle all the information available. There is need for human filters. When people trust people they look to those folks to filter content by providing curated content. It’s an opportunity for business leaders…
Daily Twitter Use Rising and That Means Opportunity for Bloggers
A new report shows that Twitter use is on the rise. That’s good for the social networking channel and good for you, a small business blogger, as well. More time spent on Twitter means less people are probably blogging and more people are looking for content to share…
The Pawn Stars Lesson for Business Blogging
Have you ever seen the show Pawn Stars? It’s one of the most popular shows on TV. The Gold & Silver Pawn Shop in Las Vegas is the location of the show and the owners spend their days looking for one thing. It’s this one aspect of business that drives all businesses including blogging…
The Biggest Social Media Blunder a Company Can Make
There is an interesting piece on Open Forum about the biggest social media blunders. Here are my thoughts on those ideas including what I feel is the biggest blunder a company can make…
4 More Reasons Not to Neglect Your Corporate Blog
Jeremy Dearringer of Slingshot SEO writes a great column on Inc.com. His recent article focused on the SEO benefits of maintaining your corporate blog. I wanted to add a few additional thoughts to continue the discussion he started about corporate blogs…
Can a Blog Launch a New Product?
At Ghost Blog Writers I get questions about the way a blog can help a business. Smart folks call and email me to discuss the idea of a blog for their business. Sometimes it makes sense and other times it doesn’t. Here is one situation where a blog might not be the best for a business…
55% of Travel Professionals to Increase Content Investment in 2012
The travel industry has gone through some interesting changes over the last few years. The Internet Age has allowed people to research potential destinations. More content on travel is available than ever before and travel professionals are investing heavily in the future of content…
New Project: Interview Scope
I’m always interested in starting new projects. Recently I’ve been reading more interviews and I thought it would be neat to provide a daily email newsletter with the best interviews from around the Web…
The Simple and Brilliant Content Strategy from Gibson Guitars
Do you ever have one of those revelations where you realize you’ve been missing out on something? I had one of those today when I realized how much great content Gibson Guitars has on their website…
Content Marketing Is Better than Link Building (and SEO)
More companies today are focusing on more than just link building. In the past, link building efforts have brought results. This is what companies – large and small – wanted so dollars were spent buying links. The search engines have been cracking down on links, though, and even if there is a future in link building it still might not compare to the power of content…