Blog
68% of Marketers Cite Lead Generation as Top Content Goal
A new study highlighted on eMarketer looks at the goals of content for Technology marketers. The top goal listed by these marketers was not engagement. These folks are looking at leads and sales and they’re getting this content thing exactly right.
The Distinction Between Copying and Innovating
An article on Psychology Today sparked the topic for this post. I want to discuss the difference between copying and innovating because so many business owners are concerned about being original that they never end up taking their content strategy to an effective level.
What 300 Blog Posts Means
Getting to 300 blog posts is something special for a business blog. This is the 300th blog post here on the GBW blog. Let’s discuss what this has meant for GBW and what it could mean for your business.
How to Use Trigger Events when Blogging
This is a post I’m really excited about. The inspiration comes from an article on Inc.com about the art of cold calling. While cold calling might scare some people the advice is really great. I thought it fit well with blogging too.
How Do CEOs Plan to Use Mobile to Build Audiences?
A study on eMarketer shows that CEOs have a good feeling about mobile technology. While the devices of the future certainly play a role in marketing the focus should remain on the content.
15% of Marketers Worldwide Use Blogs Because It Improves Conversion
A new study from SEOmoz surveyed marketers from around the world. Some of the results were interesting including the fact that blogging was seen as the best way to improve conversion.
The Last Two Months of Sales for Ghost Blog Writers
Sales is the most important item to measure with any social media effort including blogging. Today we look at how the Ghost Blog Writers Blog has led to sales in the last couple months…
Influence, Engagement, Likes? How about Sales?
There are a lot of metrics flying around the social media world. Small businesses are getting more involved with social media, but are they measuring the wrong metrics? When you really get down to it there is really only one metric that matters…
3 More Ways to Create Blog Content Customers Read
Social Media Examiner is a great site for all things social. The site covers all the social sharing networks and blogging too. It’s a great resource that I often check out. I see their articles shared all the time. They recently had a post about creating valuable content. I thought I would expand on the post with a few more thoughts.
The Top 5 Blogging Excuses (And How to Fight Them)
I deal with business bloggers all the time that let their blogs run dry so I’m well versed in the area of excuses. I hear them all the time and I thought it would be worthwhile to share them with you…