Dayne Shuda

The written word remains important for businesses. It’s one of the main ways we communicate and it will continue to be the case even as we use more video and audio.

LinkedIn is a great place to share content. It can help you network, build engagement and bring awareness to your brand. Here are some thoughts on building a LinkedIn content strategy.

Written words have been a part of the Internet since the beginning. And while other mediums, audio and video, have become more common, the written word is still critical to success online.

You’re thinking about starting a business blog. You don’t think you can go it alone. So you’re going to recruit multiple authors.

Podcasting has become a great way to network, market and build brand awareness. Interviewing is a great format for a podcast. But who should you interview?

Just about the only reason we do anything in business is for sales. This is okay. Blogging is ultimately about sales. Here are some of the ways a blog can help your business in this way.

Guest posting is still a great way to do online marketing. Let’s say you’ve written your post. It’s live. How do you go about promoting it?