Online Marketing

Keywords For Blog Posts vs. Keywords For Main Website Pages

This is a question I get quite often. We’ll get started with clients and they’ll have some target keywords and we’ll discuss what the best strategy is for those keywords. Here is the process we use to create content for important keywords.

Why Hosting Is Important For Small Business Websites

The website for Ghost Blog Writers is the main salesperson for our business. It brings in the traffic and converts potential clients into clients. When there is a hosting issue it affects the entire business.

Are Your Website Headings Confusing Potential Customers?

Most people I’ve met don’t like writing content for their website. It’s difficult to write about yourself and your business. As a result, the content on the website is often thrown together with little thought. We all know it, but many ignore the fact that this leads to potential customers getting confused…

Is Your Marketing Content Too Narrowly Focused?

I run into this fairly often in the blogging world, but I think it applies to all marketing – both online and offline. The thing is that the customers you want probably don’t know you exist. Some might, but the large majority don’t. So you have to create content for people that don’t know you exist. Here’s how…

3 Website Call-To-Action Mistakes That Cost You New Clients

When was the last time you looked at the calls-to-action on your website? Do you really know how your site is performing with visitors and especially with new visitors? Here are some common mistakes that could be costing you new clients.