Every business is in the information business whether they realize it or not. Here is how your business can take a business information strategy to the next level that will lead to more sales.
Marketing ladders is a concept of offering different levels of products and services to customers. These products typically have different pricing options with varying levels of appeal to different customers. Here is how you can use that approach with your business blog…
As a marketing executive, you’re always looking for the best talent. With much of today’s marketing taking place online it’s essential to have top online marketers. Here is what those people are looking for in a marketing executive.
Companies regularly perform marketing audits. It could be every couple years, annually or even more often during the year. Here is what I’ve gone through at GBW to knock off the checklist for this year’s marketing audit.
Why is marketing important? It’s a basic question, but it can’t be ignored. Let’s dig into the details.
Buzz marketing is kind of a buzz word in the marketing world. You see tons of brands trying to generate buzz. Here’s what the best companies do to get buzz that leads to increase profit.
Over the last couple weeks we’ve looked at some of the skills of the modern marketing and sales team. Here is a list of some of the essential marketing skills of the modern marketer; anyone on your team involved with marketing.
When we need to grow our business we look at our marketing efforts. We find ways to reach our target customers and we implement marketing campaigns. If you’re looking at things for the long term then business blogging could be your next marketing campaign.
It’s obvious now that we live in a global business world. There are many exceptions depending on your business model, but you have the opportunity to become global with your company if you’re willing.
Setting marketing objectives is a long time practice. Businesses have been doing it for some time and it’s still done today because it works. Here is how you can setup marketing objectives in today’s online world.