It’s often said that catalog content keeps the lights on. At movie studios. At record labels. What is catalog content and how can content marketers use it to their advantage?
I believe that local businesses have a great opportunity with blogging. But a big part of that is making sure to promote the posts.
There are many blog niches and topics that aren’t super popular. This can be frustrating on some levels, but it can also mean there is good opportunity.
One of the best thing about blogging is that it’s easy to start. One of the challenging things about blogging is that it’s easy to start…
Sometimes you need to drive traffic to a blog post quickly. Maybe you’re a new blogger without an audience. Maybe you’re established, but you can’t wait for the SEO to kick in. Either way, here are a few ways to do it…
“Good” can mean different things for different bloggers and blog readers. That’s a good thing, but it also provides a possible point of frustration.
Longform content isn’t new. But it is going through a few changes making it more interesting to consumers. Here are some examples if you’re looking to create more longform content.
I believe this is an opportunity in the short-term. I think it could be done today. But I really think it’s a great long-term play.
Commenting on blogs had a big surge in popularity about 10 years ago. Then there was the inevitable backlash from spam and abuse. Then social media cut into it a bit. But it still has value including value for businesses and marketers.
Many businesses are in technical industries. Is it more difficult to start a blog in these areas? Yes, in some ways. But it also offers a great opportunity.