Blog

Are Business Owners Missing the Blogging Opportunity?

Another study came out surveying business owners. Of all the small businesses surveyed there were only 8% that said blogging was their best method of marketing their business. So what gives? Are businesses missing the opportunity blogging represents? I have a few thoughts on the matter…

Getting Over the Fear of Criticism on Your Corporate Blog

There was a great article in the Business Insider recently about one of the biggest things stopping businesses from blogging – fear of what people will say. The truth is – you’ll get some backlash at some point. Especially if you’re a successful company. In fact, it’s better when you do get backlash…to a point. It means some people hate you, but it also means some people love you. For example – Facebook is one of the most hated sites on the Web. Hated by a vocal few. Loved by many others…

Majority of Business Leaders Think Content Marketing Is Better Than Advertising

Content Marketing as a business strategy is gaining acceptance. A recent study found a majority of marketers believe so much in content marketing that they said it was better than advertising. In fact, 64% of those surveyed agreed with the statement. Find out what this means for your business and the future strategies you should employ…

Long Sales Copy Wins Again

37Signals recently shared a post on their success with the copy on their website. They tested a new long form sales letter style landing page to sell their service, Highrise. The results were impressive. What does this mean for your company and your blogging strategy? Continue reading to find out…

Six Months to Blogging Success

Blogging is not a short-term marketing strategy. Blogging is a long-term strategy. This understanding is what throws most CMO’s and business managers for a loop. In the past strategies have involved push marketing tactics like catalogs, mail pieces, PPC ads, TV ads, etc. Blogging, on the other hand, is an investment in the future. To figure out how long it will take please continue reading…

Google+, Your Business, and Your Blog

Much of the dust has now settled on the recent launch of Google+. The pundits have been out in force touting the ways businesses can utilize the new marketing and social channel to benefit their business. With all the focus on Google+ it seems there will be some traction behind Google’s latest offering. If you’re like me you’re probably wondering how to approach Google+ and how much to give to the search engine. Here are my thoughts on the matter…

An Example of Why You Can’t Yield to Facebook

Something happened to me this morning that sparked more belief in creating your own platform as opposed to yielding to the stream. I woke up this morning and checked my emails. I received a notification from Facebook. I opened a new tab and went to check things out. To my surprise my Facebook page was no longer available. For most, this could pose a huge potential threat…

Country Music Artist Content Strategy Proposal

For the last year or so I’ve been writing my thoughts and feelings about the happenings in country music. During that time I’ve seen really good things happening from artists and their teams. However, there is a huge, huge opportunity for these artists to really take advantage of a content strategy. With that need out there I thought I’d share my proposal with everyone…

Should You Ignore Blog Comments?

Creating your business blogging plan requires determining the goals and outcomes of the blog. For the business the ultimate goal is usually one or both of two things: 1) Revenue and 2) Customer Service. Even customer service has the importance of branding and helping customers to lead to more sales. A common understanding of blogging was that comments are important, but new data shows maybe this is false. Check it out…

Google Sends Out a Panda Olive Branch

Has Google extended an olive branch to original content creators? It appears that, yes, Google has gone back to rewarding at least a few bloggers for their original contributions to the online world. Check out the post for more information…