Blog

Content Case Study: Overstock Guides

Overstock is one of the biggest online retailers in the world. They started as a seller of surplus inventory of various items – a great idea – and have now become one of the most recognizable brands in the online space. The company does many things correctly with their marketing efforts. I’d like to focus on something I really like about their online strategy – Guides…

Business Bloggers Give Up…Why?

The number one issue with business blogging failure is giving up before your blog even has a chance. In the business world executives and leaders are used to fairly quick returns on their marketing investments. When you pay for a PPC ad you can tell right away if it’s successful. You can gauge response. With blogging things tend to take a little longer to develop…

Business Blogging: Why Every Business Should Not Do It

The Better Business Bureau came out with an article earlier this month saying every business owner should have a blog. I’m a little hesitant to say that every business should have a blog. It’s important for each business to determine their priorities before jumping into blogging. Here are my thoughts…

Are Business Owners Missing the Blogging Opportunity?

Another study came out surveying business owners. Of all the small businesses surveyed there were only 8% that said blogging was their best method of marketing their business. So what gives? Are businesses missing the opportunity blogging represents? I have a few thoughts on the matter…

Getting Over the Fear of Criticism on Your Corporate Blog

There was a great article in the Business Insider recently about one of the biggest things stopping businesses from blogging – fear of what people will say. The truth is – you’ll get some backlash at some point. Especially if you’re a successful company. In fact, it’s better when you do get backlash…to a point. It means some people hate you, but it also means some people love you. For example – Facebook is one of the most hated sites on the Web. Hated by a vocal few. Loved by many others…

Majority of Business Leaders Think Content Marketing Is Better Than Advertising

Content Marketing as a business strategy is gaining acceptance. A recent study found a majority of marketers believe so much in content marketing that they said it was better than advertising. In fact, 64% of those surveyed agreed with the statement. Find out what this means for your business and the future strategies you should employ…

Long Sales Copy Wins Again

37Signals recently shared a post on their success with the copy on their website. They tested a new long form sales letter style landing page to sell their service, Highrise. The results were impressive. What does this mean for your company and your blogging strategy? Continue reading to find out…

Six Months to Blogging Success

Blogging is not a short-term marketing strategy. Blogging is a long-term strategy. This understanding is what throws most CMO’s and business managers for a loop. In the past strategies have involved push marketing tactics like catalogs, mail pieces, PPC ads, TV ads, etc. Blogging, on the other hand, is an investment in the future. To figure out how long it will take please continue reading…

Google+, Your Business, and Your Blog

Much of the dust has now settled on the recent launch of Google+. The pundits have been out in force touting the ways businesses can utilize the new marketing and social channel to benefit their business. With all the focus on Google+ it seems there will be some traction behind Google’s latest offering. If you’re like me you’re probably wondering how to approach Google+ and how much to give to the search engine. Here are my thoughts on the matter…

An Example of Why You Can’t Yield to Facebook

Something happened to me this morning that sparked more belief in creating your own platform as opposed to yielding to the stream. I woke up this morning and checked my emails. I received a notification from Facebook. I opened a new tab and went to check things out. To my surprise my Facebook page was no longer available. For most, this could pose a huge potential threat…