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12 Hot Leadership Trends & Topics Everyone Should Explore

Who’s your favorite leadership guru? Do you have a successful mentor who provides you with business-centric words of wisdom? Are there Richard Branson, or Simon Sinek quotes you share on social media? We all love motivational insights, especially when they feel like they relate to our current career trajectories. And anyone in a leadership position knows that some of the

What Learning an Instrument Can Teach You About Digital Marketing

Music and digital marketing. They are two completely different worlds, aren’t they? Well, the association may not be an immediate one. But that doesn’t mean there aren’t some valuable digital marketing lessons hidden in the discipline of learning an instrument. Here’s what learning an instrument can teach you about digital marketing. You Must Persevere & Have a Long-Term Mindset While

Inbound vs. Outbound: What Today’s Leaders Need to Know to Drive Both

When you go fishing, do you paddle out to the middle of the lake with all your bait and tackle and wait for the fish to jump in the boat? Now, if the goal is to actually bring home fish, this is likely not the best strategy. What you’ll do instead is paddle out to the middle of the lake

Are Web3 Platforms Worth Adding to My Marketing Mix?

Whether it’s on the DeSo, STEEM, or HIVE blockchains, Web3 social networking platforms are quietly exploding. The political-healthcare climate of the last couple of years has divided people as never before, increasing the demand for free speech and non-centrally controlled platforms. But that’s just the tip of the iceberg. The truth is Web3 platforms have their own ecosystems, utilizing cryptocurrency

18 Characteristics of Today’s Entrepreneurs

Starting a business 20 years ago typically meant opening a brick-and-mortar location to share products or services with the local public. You might remember scenes from the movies of executive board rooms, full of stuffy suits, making the most important decisions for a company’s success from behind closed doors. But here we are, 2022, and the definition of entrepreneurial success

Which Side of the ‘Paid Ads’ Fence Are You On?

If you have time but no resources, make content. If you have resources but no time, invest in paid ads. Content and advertising tend to play complementary roles in online marketing. One can support the other. The main difference is that advertising can lead to instant exposure on a mass scale, where content takes time. The more resources you’re willing

Accept Your Employees For Who They Are

Do you understand the people that you’re hiring? People rarely change. They can improve their skills. But who they are as a person doesn’t often change. So knowing who you’re working with and accepting that is often a key to success.