Blog
There are No Social Media Shortcuts
It’s been about three to five years since social media has really been on the radars of businesses. One thing that seemed to be around since the beginning is the idea that social media can offer a shortcut to the consumer. That is just not true…
Blog for the People That Really Matter
People often ask me how we can write for so many different businesses and websites. It’s easy when you understand that you really need to focus on the person in the audience that really matters…
Social Media Risk? Not for Companies That Blog.
Social media risk? There is no such thing for companies that blog. A recent article on eMarketer looked into the fact that some social media sites pose a risk for companies. The only thing not covered was how a company that blogs avoids those risks…
What Matters in Blogging and Writing (It May Not Be What You Think)
Sometimes you have to kick the best practices and do what works. Results are all that matter in life. Here are the things I have found to actually work for my writing. There may be some on this list that surprise you.
You Might Already Be Writing Great Business Blog Content
Small businesses are often strapped for time. When it comes to blogging there might be a want or even a need, but when it comes to priorities and time there just isn’t a way to squeeze in business blogging. But what if you’re already creating content?
How to Target the Drama Queens
Have you ever noticed how some people are magnets for drama? It’s not a coincidence. People like to feel like their lives are filled with emotionally ups and downs. In reality, we live pretty straight line lives. But if you tap into the drama-need in people you’ll be on to something…
An Example of How Business Blogging Works
We’re working on some case studies of how we and our clients have had blogging work for them. The main focus will be on increasing sales through new customer acquisition. Here is a quick look at how it worked for GBW just the other day.
Guest Blogging (and all Outreach) is Not About SEO
Slowly but surely the SEO world is starting to realize that another one of their popular strategies is not going to work as they intended in the long run. This time the focus is on guest blogging. It’s a good article for those out there still focusing on SEO…
The Wong Questions to Ask About Content Marketing
When starting a content marketing strategy for your business you’ll have questions. These are the wrong questions to ask. If you’re thinking about these you need to alter your mindset just a bit to prepare yourself for success.
Ignore Social Media
That’s right. You should be ignoring social media. There is nothing in the social media world worth your time. The entire thing is a big time suck. Here is what you should focus on doing.