Blog
The Adam Scott Guide to Business Blogging
Adam Scott just won The Masters. With the weight of an entire country on his shoulders he holed two crucial birdie putts to claim his first major victory. While there are many lessons to learn from his triumph one stands out that applies to blogging…
Is Blogging a Business Level Strategy?
A business level strategy is how a company maintains success at the business level. There are many strategies that affect the business on smaller levels, but a business level strategy is something that takes place at the overall business level. The question for GBW is if blogging is a business level strategy.
How a Business Blog Can Help to Achieve Your Business Objective
A business objective is the long-term goal or finish line for a business. It’s the vision laid out by the leaders in the company for everyone in the organization to use when making decisions. Here is how a business blog can help achieve your business objective.
In An Information World We All Need a Business Information Strategy
Every business is in the information business whether they realize it or not. Here is how your business can take a business information strategy to the next level that will lead to more sales.
The Marketing Ladders Approach to Blogging
Marketing ladders is a concept of offering different levels of products and services to customers. These products typically have different pricing options with varying levels of appeal to different customers. Here is how you can use that approach with your business blog…
What Modern Marketers Expect From The Marketing Executive
As a marketing executive, you’re always looking for the best talent. With much of today’s marketing taking place online it’s essential to have top online marketers. Here is what those people are looking for in a marketing executive.
Items to Check Off The List of This Year’s Marketing Audit
Companies regularly perform marketing audits. It could be every couple years, annually or even more often during the year. Here is what I’ve gone through at GBW to knock off the checklist for this year’s marketing audit.
Can You Achieve Marketing Segmentation With a Blog?
Marketers are always segmenting and trying to get as close to 1-to-1 marketing as possible. Can a business really drive into marketing segmentation with a business blog? Here’s the answer…
How to Use Blogging for Market Penetration
Can you achieve market penetration with a business blog? Here are some examples of how it can be done.
How The Marketing Director Can Empower The Modern Marketer
Are you looking to hire a marketing director? Here is what is required of marketing directors in today’s business world.