Blog
My 5 Biggest Blogging Mistakes…so far
I love the commercial for the insurance company that plays the song “Human”. We’re only human and we all make mistakes. Here are the five biggest blogging mistakes I’ve made…so far…
Dealing With Your Curse Of Knowledge
I deal with many of the human cognitive biases. One in particular I see all the time with business owners. It’s the Curse of Knowledge.
Has The Internet Destroyed Customer Loyalty?
Some think the Internet has destroyed customer loyalty. The idea is that with all the choice on the Internet, people don’t need to remain loyal to one company. Here are my thoughts…
Can A Blog Differentiate Your Business?
Can a blog differentiate your business? Yes. And it can do so in just about every industry out there.
Who Is The Best Salesperson On Your Team? How About Your Website.
Over the last few months I’ve come to appreciate salespeople and sales teams. I think in the coming years the great sales people of today will be working complementary to the best salesperson of the future – your website…
How to Protect Your Business Website From Google Updates
Over the last few years Google has gotten aggressive with cleaning up its results. With each update (and there are hundreds each year), Google cleans up the Web. Here is how you can protect yourself from potential setbacks.
What Social Media Strategy Provides The Biggest SEO Benefit?
It seems lots of people out there are wondering what impact social media has on SEO. Here is the best way we’ve found to approach social media and search…
Get Over The Fear of Sharing Tips and Tactics
Businesses struggle with the idea of blogging sometimes because they fear sharing tips and tactics. The fear is that by sharing this information the company will make itself useless to clients. It’s time to get over this fear for a few reasons…
How to Develop Client Rapport With a Small Business Blog
For small businesses, rapport is an important element in client relations. Large companies might be able to get away without connecting with clients, but for small businesses it’s a must. That’s where the opportunity is for small businesses that blog.
Does Blogging Increase Sales For Small Business? Yep. That’s The Point…
Small businesses have an advantage over the big guys. Small businesses can connect directly with clients. Want a great way to do that? How about a business blog…