Blog

Create a Blogging Support Group

In blogging, as in life, it’s necessary to gain an outside perspective. As a business blogger, it’s easy to get caught in a few ruts. When you notice yourself falling into the same topics and post formats it’s good to get outside of your comfort zone and ask for some real criticism. Form a trusted circle of people that you know will provide honest feedback about your writing…

Creating a Community of Football Readers

The NFL is huge. Billions are made in the football economy each year. Some of the interest each year follows the writers that spend countless hours covering the teams, players and the stories that make the NFL so interesting to so many people. It’s these stories along with the communities around the writers that forms a great writing and blogging strategy…

Google+ For Small Businesses

Google+ has been around for a few months now. Early adopters are proclaiming their appreciation for the new platform. Users are particularly enjoying the clean interface and a couple of the new features. But is Google+ the right move for your small business? A column on Open Forum recently looked into the new social channel…

Is Social Media Bad for Business?

A recent article on AMEX’s Open Forum brought up the questions, “Is social media bad for business?”. I think the question is valid. Some people in business are saying they are losing productivity to social media. But is social media the issue or is the understanding of the most effective way to use it the issue?

Look to Hire People with Blogging Experience

More companies are looking to maintain a corporate blog in the future. The reason for blogging involves improving the customer relationship and increasing profits. As a result of these blogging initiatives, companies are looking for candidates with blogging experience…

A New Content Strategy for Louis C.K.

Comedian Louis C.K. made headlines recently with a new strategy for comedians. The entertainer financed his own video and released it via his website. Louis C.K. promoted the video with a series of interviews and blog posts bringing attention to the new form of self media publication. Check out the story…

Feedback Leads to Innovation for Philly Cream Cheese

You’ve probably heard of Philadelphia Cream Cheese. The brand has been around for decades. People have long used the cream cheese to spread directly on bagels, pretzels and other foods. And that’s what the company thought until there was the discovery in 2008 that people used the spread for more than just…spreading.

Danger Lurking for Those Investing In Social Channels

It’s not news that spending marketing efforts exclusively on social channels like LinkedIn, Facebook, and Twitter can be damaging. Now, there appears to be a new lawsuit in California against Facebook that could impact the way the companies are allowed to engage with users on the popular social channels…

Successful E-Commerce Needs Content and Community

An investor recently shared four points he sees with the most successful companies. It was interesting to learn that two of the four points relate directly to things that a company blog can provide. Check it out…

How a Blog Creates Trust

Trust is an important part of any business relationship. A recent article from Fast Company highlighted a few of the important ways trust plays a roll in relationships and it got me thinking about the role of blogging in business….