A recent article in the New York Times discussed one company that has successfully used social media channels to listen to customers and provide added value in their industry. The article specifically mentions Facebook as a great listening tool, but it’s also possible to listen with your company blog…
Many industries have suffered over the last 3 to 4 years. One industry that has flourished, however, is the hair styling industry. A recent article in the New York Times highlighted a few of the reasons for the growth. I thought it was interesting how hair styling individuals could expand even further…
Have you ever had the excuse, “I can’t blog for my company because our product isn’t cool.”? You’re not the first business to have this issue. The good news is that it’s possible to still blog for your company even if you’re not “cool”. And it can lead to traffic, leads and sales…
Worldwide brand, Coca-Cola, has committed to changing the way they market their beverages. The company is committing to content as the strategy for reaching their customers in the future. Check out the details of this major declaration…
In blogging, as in life, it’s necessary to gain an outside perspective. As a business blogger, it’s easy to get caught in a few ruts. When you notice yourself falling into the same topics and post formats it’s good to get outside of your comfort zone and ask for some real criticism. Form a trusted circle of people that you know will provide honest feedback about your writing…
The NFL is huge. Billions are made in the football economy each year. Some of the interest each year follows the writers that spend countless hours covering the teams, players and the stories that make the NFL so interesting to so many people. It’s these stories along with the communities around the writers that forms a great writing and blogging strategy…
Google+ has been around for a few months now. Early adopters are proclaiming their appreciation for the new platform. Users are particularly enjoying the clean interface and a couple of the new features. But is Google+ the right move for your small business? A column on Open Forum recently looked into the new social channel…
A recent article on AMEX’s Open Forum brought up the questions, “Is social media bad for business?”. I think the question is valid. Some people in business are saying they are losing productivity to social media. But is social media the issue or is the understanding of the most effective way to use it the issue?
More companies are looking to maintain a corporate blog in the future. The reason for blogging involves improving the customer relationship and increasing profits. As a result of these blogging initiatives, companies are looking for candidates with blogging experience…
Comedian Louis C.K. made headlines recently with a new strategy for comedians. The entertainer financed his own video and released it via his website. Louis C.K. promoted the video with a series of interviews and blog posts bringing attention to the new form of self media publication. Check out the story…