These may seem like old school marketing strategies, but they're becoming more popular of late.
Content is going through a change. Rapidly. I'm of the opinion that the majority of future content will be branded content.
One of the big shifts in thinking for businesses in today's world is the shift from sales-based advertising to attention-based media.
I've been seeing a lot of this recently. "Big things coming..." Social media makes it easy. But is it a good idea?
If you're looking for direct sales from a blog then you're in trouble. You'll be disappointed. You'll stop blogging. And your competition will win the blogging game in your industry.
I was golfing with a buddy and I uttered these words. Then it got me thinking.
Leaving a lasting impression seems good, right? Here are some tips for doing that.
Guesting is one of my favorite ways to build a brand. For a business. For yourself. It's just great networking. Here are some tips for doing it.
Sometimes a client isn't ready to buy into what you're selling. Maybe they will someday, but at some point you have to move on.
Are you a vendor providing a service to your clients? Is your industry pretty competitive? Here are things that can tip things in your favor...and they don't cost a thing.