Tag: Sales

10 Old Marketing Strategies That Are New Again

These may seem like old school marketing strategies, but they're becoming more popular of late.

March 14, 2018By

Branded Content Example: Shell’s Wonderful World of Golf

Content is going through a change. Rapidly. I'm of the opinion that the majority of future content will be branded content.

March 12, 2018By

How To Turn Your Business Into A Media Company

One of the big shifts in thinking for businesses in today's world is the shift from sales-based advertising to attention-based media.

January 22, 2018By

Is It A Bad Idea To Build Anticipation?

I've been seeing a lot of this recently. "Big things coming..." Social media makes it easy. But is it a good idea?

December 8, 2017By

Blogging Is Not About Direct ROI

If you're looking for direct sales from a blog then you're in trouble. You'll be disappointed. You'll stop blogging. And your competition will win the blogging game in your industry.

December 1, 2017By

There’s A Lot Of Money In The World

I was golfing with a buddy and I uttered these words. Then it got me thinking.

November 17, 2017By

How To Leave A Lasting Impression

Leaving a lasting impression seems good, right? Here are some tips for doing that.

November 13, 2017By

10 Tips For Regular Guesting

Guesting is one of my favorite ways to build a brand. For a business. For yourself. It's just great networking. Here are some tips for doing it.

November 8, 2017By

What To Do If A Client Doesn’t “Get” What You’re Selling

Sometimes a client isn't ready to buy into what you're selling. Maybe they will someday, but at some point you have to move on.

October 20, 2017By

Vendor Relationships: 10 Things Money Can’t Buy

Are you a vendor providing a service to your clients? Is your industry pretty competitive? Here are things that can tip things in your favor...and they don't cost a thing.

July 19, 2017By