Trying to reach the CEO of a company? Here are some ways you might actually get through.
Don't even do it.
Humans are built to focus on the short-term. But some of the best rewards come from long-term thinking.
It's easy to think that the smartphone harmed local businesses. How can digital technology help? Here are some of the amazing ways the smartphone made things better for local businesses.
These may seem like old school marketing strategies, but they're becoming more popular of late.
Content is going through a change. Rapidly. I'm of the opinion that the majority of future content will be branded content.
One of the big shifts in thinking for businesses in today's world is the shift from sales-based advertising to attention-based media.
I've been seeing a lot of this recently. "Big things coming..." Social media makes it easy. But is it a good idea?
If you're looking for direct sales from a blog then you're in trouble. You'll be disappointed. You'll stop blogging. And your competition will win the blogging game in your industry.