Online Marketing

How Entrepreneurs Can Build An Online Following

This is a question I hear and see quite often. People often come to GBW at least in part because they want to build an online following for themselves and/or for their business. The reason is at least in part because when you have a following you can attract new business and new opportunities. The more people that listen to what you have the influence you have as well. Here is how you can build an online following…

10 Traits That Make A Business Blog Interesting

Part of business blogging is the art of being interesting. It can be accomplished in a number of different ways. You can have an entertaining blog post. You can include shots of personality that bring people back wanting more. Here are ways to make your business blog interesting.

Online Publications Are Bloated (Good News For Business Blogs)

You may have noticed that it’s really a challenge to read content online these days. It seems to have gotten worse on smartphones. Online publications have really gotten bloated. The good news is that it’s an opportunity for businesses that publish content…

Why A Blogging Strategy Needs A Blog Post Promotion Strategy

We talk a lot about online marketing and how a blogging strategy can be a part of an overall marketing strategy. One aspect of blogging that could get a little more attention is the idea of blog post promotion. Here is why that is so important…along with a few tips on how to promote your blog posts.