Entrepreneur

Are Paid Ads Worth It In 2022?

To make money, you’ve got to spend money. Take this cliché for what it’s worth, but most online marketers believe in it to greater or lesser extents. There is the occasional success story touting the benefits of organic growth from SEO or Pinterest, but these tend to be the exception rather than the rule. But even as the cost of ads continues to rise, are paid ads still worth it in 2022? Are Your Results Subpar? Has your marketing activity been effective so far? If you’re satisfied with the results, then there may not be an urgent need to add paid ads to your marketing mix. (Don’t forget, though, that if your current marketing is successful, and you want to

David Wiebe July 18, 2022

Summer Is the Best Time for Networking

It’s hot. It’s muggy. People are all busy taking off work for summer vacations. What do you mean summer is the best time for networking? I get it. But hear me out on this one. Whether summer represents a busy time for you or a slow down in business, it’s still a great time of year to be networking. It might be the best season of all for meeting and greeting your top prospects. Some of the best connections can be over a round of golf, sitting outside for a patio lunch, and handshaking at local ribbon-cutting ceremonies. And all of those scenarios, and a few others, make summer the best time to get connecting. People Are Just Happier with

Desiree Homer July 4, 2022

10 Ways to Improve Your Communication in Every Engagement

With so many of our interactions going digital these days, it’s easy to see both sides of the communication fence. Some say all the mobile technology makes it easier to connect, thus improving communication efforts overall. Others suggest that digital engagement is actually making our communication worse. And they’re both right. Envision parenthood just a few decades ago, for example. You couldn’t track your kids’ whereabouts. You had no idea what they were doing and no way of reaching them in case of an emergency. Fast forward to today, parents can ping their kids’ precise locations, send texts, and reach them in an instant. In these scenarios, communication is far more advantageous because of technology. On the other hand, sending

Desiree Homer June 13, 2022

Inspiring Your Teams Through Challenges

In a leadership role, you’re expected to, well… lead. But there is way more to being a leader, and there are complex layers of understanding, empathy, and respect that separate the good from the great. And what really distinguishes a great leader from a poor one are challenges. Anyone can be a monumental leader when times are good. When everyone’s happy, clients and teams included, and there aren’t any issues at hand, you can sometimes see the glittery glow of a unicorn nearby. In the real business world, unicorn happiness doesn’t exist. If your business is growing, you’ll likely experience growing pains. If a competitor outpaces you, you’ll feel the pressure to get ahead. Employees will turnover. Products will fail.

Desiree Homer May 16, 2022

5 Traits of a Successful Entrepreneur in 2022

Hey, you knew running your own business would be tough. You’re under enough pressure to sweat diamonds. You’re taking on more roles than Nicholas Cage. And the weighty decisions you’re faced with can make you feel like that Greek guy holding up the world. And although you knew being an entrepreneur is a stressful gig, you were ready because you also knew you have what it takes. But now it’s 2022 and entrepreneurs are saddled with a whole new set of challenges. Read on to see if you have the 5 traits of a successful entrepreneur in 2022. Resilience Brings Entrepreneur’s Success in 2022 McKinsey & Company defines resilience in business as “the ability to withstand an unpredictable threat or

Mandy Harris April 25, 2022

Passion & Success: It’s a Marriage, Not a Fling

When you think about it, marriage and business are incredibly similar. How you maintain and improve both requires much of the same levels of commitment. And successful marriages and careers have one key element in common – passion. If you’re passionate about who you’re with, your marital bond will continue to grow and serve as a rock-solid foundation for your family. Likewise, passion-infused career paths will almost always lead to growth and success. It’s no wonder the experts often say passion and success in your career should be treated like a marriage, not a fling. Where You’ll Spend the Majority of Your Time in Life The two relationships you’ll spend most of your time and effort with are your significant

Desiree Homer April 18, 2022

5 Reasons to Keep an Entrepreneur’s Journal

Ok, hear me out on this one. I know what you’re thinking. Keeping a journal is for people who have the time and energy to sit down and contemplate and reflect, right? Only those who can seclude themselves for an hour to doodle flowery notes in the margins will actually enjoy writing in a journal, right? You’re running a business. Usually, your day consists of a fast-paced balancing act that results in you forgetting to eat lunch. How is an entrepreneur supposed to have time or the will to thoughtfully contribute to a journal? The truth is, journaling doesn’t have to be a chore, and it does have incredible benefits, both personally and professionally. If you can deliberately set aside

Desiree Homer February 14, 2022

9 Steps to Reboot Your Big Idea & Launch Your Business

Remember when you first had your big idea? You know, the one you told all your friends about around the campfire, or maybe shared with your family as an idea for a new business venture. Maybe you even sat down with business colleagues to flesh out how to bring your big idea to life. What if now is the time to revisit that big idea and seriously see it through the lens of business opportunity? Can you give your big idea a reboot and launch your new business as an entrepreneur? Yes, yes, you can. With a renewed sense of inspiration, you want to try and launch your business. And it might even feel like the stars are aligning in

Desiree Homer February 7, 2022

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