What You’re Doing Right (And Wrong) with Your Online Marketing

Every business today – and we mean, every – is online. Now, whether your company just launched a website or you’re an established brand with all kinds of digital profiles, online presence, and inbox tactics, the key to reaching people online is effective marketing. As mystifying and challenging as it is to figure out just what combination of online marketing efforts works best, there are some do’s and don’ts to know. Today, we’re outlining all the right and wrong digital marketing strategies you might be using. Based on reliable data and proven results, knowing what to do and what not to do is about to get a whole lot easier. And you have plenty of time to make the necessary

What It Means to Be a Revolutionary Leader in Today’s Business Landscape

Great leaders emerge all the time. And we notice them the most when they arise from the dust of entrenched challenges. But you don’t have to go through hell to stand out as a great leader. Today’s business leaders are quickly recognizing that they can take command of their company ships with renewed vision, managerial integrity, and brilliant strategies. Today’s path to revolutionary leadership doesn’t have to be a cliche-ridden journey of self-exploration and guru courses. In fact, authentic and impactful leadership is realized when you have a true understanding of what it means to be a leader – right now. Today’s inspirational leaders are operating with a new rulebook. And if you hope to achieve similar successes, you might need

Everything You Need to Know About Scaling Your Business in 2023

Let’s talk about scaling your business. We’re not talking about growth – that’s different. Scaling is about amplifying your offerings and revenue without really investing in more direct resources. But more on that later. For now, you know your success in business relies on your ability to offer a quality solution or provide a core offering to a demanding audience. And today, we’ll share trending insights about how leaders are transforming and redefining their strategies in a way that allows for scaling, not just growth. Understanding the Differences Between Growing and Scaling Generally speaking, when you think of business growth, you think of linear growth. Business growth usually requires additional capital, technology, people, or resources. And with those investments, you

11 Easy-to-Implement Changes to Your Routine to Improve Your Energy

If you’re a successful professional in any capacity, it means you’re really good at what you do. Whether you’re a top-performing salesperson, a veteran business owner, or an aspiring career professional, success lies in your ability to be a go-getter and pedal-to-the-metal kind of worker. But it also probably means that you sometimes struggle with your energy levels. Burnout is a real phenomenon, and no one person can maintain a hectic pace without practicing a little self-care. Before you shy away, thinking this is another one of those listicles with tips and suggestions you already know you NEED to be doing, keep reading. These suggestions are easy-to-implement changes that even the busiest professionals can make. If you’re looking for smart,

10 Challenges Today’s Entrepreneurs Face (And What You Can Do to Overcome Them)

The road of an entrepreneur is filled with challenges and obstacles that others don’t necessarily face. And it’s lonely sometimes, especially when you feel like you’re burning both ends. Others don’t understand your stresses, and it’s even harder to sift through the nuggets of advice to find clarity and insight. But you don’t have to isolate yourself in a silo, all by yourself. As an entrepreneur, you are a rare breed of professional. However, you’re not alone in your day-to-day struggles. There are other business builders out there who, like you, faced incredible challenges. And in today’s marketplace, the rules have changed even more for those who strike out on their own ventures. If you need peace of mind, keep

It’s Never Too Late to Change Career Goals

Well, you’re here. And that means something about this topic sparks interest. Whether you’re thinking about a career now or just wondering what your options are, stay tuned. It used to be that careers were meant to be linear, with 20+ years of loyal commitment that would result in a healthy retirement with benefits and stipends. That may have been your plan when you got started in your current profession. But you know darned good and well that today’s economy, market demands, company trajectories, and management don’t plan to follow those paths anymore. So, you can wait around and hope you get the longevity you originally planned. You can cross your fingers and hope layoffs and buyouts don’t derail your

Why You Should Build Your Business Around Your Preferences

It often does not occur to the entrepreneur that they could, or even should, have their business revolve around them. But there are good reasons to do business on your terms, and there could be some significant drawbacks to following in the footsteps of your competition. Here’s why you should build your business around your preferences. Differentiate Yourself Most businesses are in danger of being made redundant by competition. With the rapid rise of disruptive business models, you never know when a new player in your niche might come along to turn your business inside out. If you’ve been doing things exactly as other players in your market have been doing them, your business has been at risk for quite

Mindset Matters: 7 Tips for Shifting to a More Successful Life Perspective

How’s your mindset lately? Are you stressed? Do you catch yourself reciting negative self-talk? Are you feeling overly critical of others? Or worse, has someone called your attention to your recent negativity?  It’s entirely normal to fall into these traps, in both your business life and your personal life sometimes. What’s not normal, however, is staying in those toxic mindsets for any length of time. THAT’S when the negativity can take over and start shifting other aspects of your life and relationships. The good news is that positive mindsets work the same way. And all you really need to do is recognize the negative when you experience it and take steps to shift your mindset back to a more positive

Why Today’s Sales Strategies Rely on Relationship-Building Skills

Let’s cut to the chase. What you really want, as a company leader or business owner, is more sales. You want to land more clients and boost your company revenue. And you’re looking for any real-life insights to improve your sales methods and bottom-line results. But you’re not interested in fluffy, do this-not that kind of general advice. There are companies out there, blasting through sales and conversions like the Hoover Dam burst on their revenue projections. You want to know what THEY’RE doing. It’s no secret that today’s most successful sales teams rely heavily on their abilities to build relationships with their prospects and clients. Naturally, it makes sense for today’s business leaders to focus on improving their relationship-building

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