Website copywriting is something most people seem to overlook. Yet getting your copy right (sorry…) is vitally important for selling your services and products. Without effective copy you’re just confusing visitors and they’ll go somewhere else to find the things they need.
All businesses run on systems. Here is how the business blogging system or process works at GBW and where we run into bottlenecks. Hopefully this will help you setup your own blogging system that’s smooth and efficient.
One of the most difficult things for a business today is getting people to blog. You know business blogging is a great way to grow your traffic and sales, but now you need writers. Here is why your employees won’t blog and what you can do about it.
A business level strategy is how a company maintains success at the business level. There are many strategies that affect the business on smaller levels, but a business level strategy is something that takes place at the overall business level. The question for GBW is if blogging is a business level strategy.
Are you looking to hire a marketing director? Here is what is required of marketing directors in today’s business world.