Business Management

Let’s talk quotas. For any salesperson, novice or veteran, the word alone can inspire some pretty intense reactions. Either it’s terrifying, automatically ushering in overwhelming pressure and a sense of dread. Or it ignites fierce competitiveness that can drive salespeople to hit incredible numbers. So, after decades of enforcing quotas and benchmarks for sales teams, business owners and sales managers want to know. Are quotas really the best way to motivate a salesforce these days? Today’s sales workforce looks vastly different than it has in years past. And how consumers and customers make purchasing decisions has, too. So, it only makes sense that the old way of measuring success and performance no longer be relevant, right? There’s more to quotas,