Blog

Tumblr is Blogging to Market Itself

We’ve covered the recent growth of the blogging platform, Tumblr, on GBW recently. Now, the news out of Tumblr is the company has hired an Editor and other blogging experts to help fuel even more growth…

Real Estate Blogging Success Stories

Real Estate bloggers in New York have been finding success with their blogging. The agents are using their company blogs to answer common real estate buyer questions as well as to promote entire areas where buildings and homes are located. It’s great for the agents and for local businesses. A true win-win…

Mens Fashion Bloggers Find Success

Here is a great profile in the New York Times of five men’s fashion bloggers. These men went into a niche that is crowded with women and found there was a large audience of men that needed relevant content. Here is a recap of their story along with a few other interpretations of their success…

Search Important for B2B Decision Makers

When companies are looking for help with their business, decision makers go online to perform searches. These individuals are looking for information on the companies that can help and there is opportunity for your company to be the result in those searches…

The Biggest Challenge Facing Bloggers is Time

One of the biggest challenges facing bloggers is finding time to blog. It’s true. What is your biggest issue when it comes to blogging? If you have trouble finding time to blog there are a few options to alleviate the problem and still have blog content for your site…

Ways To Measure Blogging Success

One of the biggest challenges with social media is determining how to measure success. Everybody is throwing out KPIs and metrics like they are all the answer to the real issue. But business leaders like yourself are not interested in indicators or metrics. There is only one metric…

Endorsed Content Growing in Importance

People, women in particular, are having more influence over their peers when it comes to purchasing decisions. People are using online sites to make purchase recommendations to both trusted friends and even strangers. It’s a trend for business leaders to pay attention to…

Marketers to Increase the Use of Blogs in 2012

eMarketer has another study released with focus on social media. It appears marketers will be spreading themselves thin across more niche social media channels while also focusing more on their own content publishing efforts…

How to Supplement a Blog by Guest Posting

Sometimes the blog topic ideas are so obvious that they are overlooked. One of the questions people ask me about is how to grow their blogging audience. It’s frustrating, especially during the first year of blogging, to find new readers. Here’s the best way I know how to grow a blogging audience…

An Experiment in Analytics

Over the last couple weeks I’ve been trying something new. No longer and I keeping tabs on the traffic to my site, Country Music Life. Nope. I do not check the stats except for maybe a quick glance. Instead, I’m tracking something much more important…