Have you ever played around with the design elements on your blog? Recently I did some analysis on Country Music Life. I decided the best way to go was to focus on new country songs and albums. As a result of this decision I moved a link to the New Country Songs page on the site from the sidebar to the top nav. The results were very interesting (if not expected)…
There has been good response to these case studies on various big businesses and what they’re doing well in terms of blogging. Verizon is a blog I’ve only recently learned about. After reading through their blog I found some really great things about their approach. Let’s take a closer look. Here are my thoughts…
Overstock is one of the biggest online retailers in the world. They started as a seller of surplus inventory of various items – a great idea – and have now become one of the most recognizable brands in the online space. The company does many things correctly with their marketing efforts. I’d like to focus on something I really like about their online strategy – Guides…
The number one issue with business blogging failure is giving up before your blog even has a chance. In the business world executives and leaders are used to fairly quick returns on their marketing investments. When you pay for a PPC ad you can tell right away if it’s successful. You can gauge response. With blogging things tend to take a little longer to develop…
The Better Business Bureau came out with an article earlier this month saying every business owner should have a blog. I’m a little hesitant to say that every business should have a blog. It’s important for each business to determine their priorities before jumping into blogging. Here are my thoughts…
Another study came out surveying business owners. Of all the small businesses surveyed there were only 8% that said blogging was their best method of marketing their business. So what gives? Are businesses missing the opportunity blogging represents? I have a few thoughts on the matter…
There was a great article in the Business Insider recently about one of the biggest things stopping businesses from blogging – fear of what people will say. The truth is – you’ll get some backlash at some point. Especially if you’re a successful company. In fact, it’s better when you do get backlash…to a point. It means some people hate you, but it also means some people love you. For example – Facebook is one of the most hated sites on the Web. Hated by a vocal few. Loved by many others…
Content Marketing as a business strategy is gaining acceptance. A recent study found a majority of marketers believe so much in content marketing that they said it was better than advertising. In fact, 64% of those surveyed agreed with the statement. Find out what this means for your business and the future strategies you should employ…
37Signals recently shared a post on their success with the copy on their website. They tested a new long form sales letter style landing page to sell their service, Highrise. The results were impressive. What does this mean for your company and your blogging strategy? Continue reading to find out…
Blogging is not a short-term marketing strategy. Blogging is a long-term strategy. This understanding is what throws most CMO’s and business managers for a loop. In the past strategies have involved push marketing tactics like catalogs, mail pieces, PPC ads, TV ads, etc. Blogging, on the other hand, is an investment in the future. To figure out how long it will take please continue reading…